ALO isn't opening stores on the Mediterranean, it's opening a way of life. With new resort takeovers at GiGi Saint-Tropez and GiGi Bodrum, the wellness brand pairs sunbeds and juice bars with sound baths and seaside yoga, turning studio-to-street style into a full coastal ritual. It's a smarter model than the flagship stunt: presence, repeated, until it starts to feel like belonging.

When your brand identity is strong enough, you can rebuild your world anywhere. FARM Rio just proved it across five European coastlines, straw walls, hand-painted motifs, coconut water carts, city-stamped souvenirs from Marbella to Mykonos. Not pop-ups. A travelling brand world that follows its customer through their own summer.

ALO has arrived on the French Riviera with a fully immersive wellness takeover spanning beach clubs, luxury hospitality, movement experiences and a private yacht club at sea. From Cannes to Saint-Tropez, the brand blends fashion, travel and recovery into one seamless lifestyle world. More than a physical activation, it signals how modern luxury brands are creating emotional ecosystems consumers can step inside, experience and share.

SDD24/34_04: Louis Vuitton invites you to explore its exclusive summer pop-up stores in some of the world’s most idyllic seaside destinations, each offering a curated selection of the latest collections, including the LV By The Pool line. In Capri, Italy, the boutique is infused with Mediterranean charm and vibrant hues, while the East Hampton store in the United States blends New York sophistication with seasonal flair. On the Greek island of Mykonos, the Nammos location cel