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The Sculptural Shift: SKIMS Redefines the Physical Flagship in Chicago
SKIMS’ new Chicago flagship at 1000 N. Rush St. is a masterclass in translating a digital soul into a 3D experience. Housed in a 1960s bank, the Rafael de Cárdenas-designed space blends architectural heritage with the brand’s organic, sculptural aesthetic. Anchored by a Vanessa Beecroft sculpture, the store signals a pivot toward a "predominantly physical" future. By pairing exclusive local drops with immersive art, SKIMS proves the modern flagship is no longer a shop. it’s a


Nike SKIMS Paris Pop-Up, Rue de Turenne Paris France.
NikeSKIMS translates its collaboration into a physical brand world with an immersive pop-up that blends performance, bodywear and culture. Designed around a modern ballerina aesthetic, the space prioritises movement, form and emotion over traditional retail. Sculptural interiors, curated product moments and wellness-led experiences show how future retail is shifting from selling to feeling.


Skims New Flagship Store Opening, Sunset Strip Los Angeles.
SDD25/14_03: Skims has officially landed on the Sunset Strip with the opening of its first Los Angeles flagship store, an impressive 4,546-square-foot space at 8569 West Sunset Boulevard in West Hollywood. Designed by Rafael de Cárdenas, the boutique is a masterclass in minimalist luxury, featuring rounded-edge fixtures, skin-toned mannequins, and a striking 12-foot sculpture by artist Vanessa Beecroft. The design mirrors the brand’s New York flagship on Fifth Avenue, but wit


Skims Shop-In-Shop Store Activation, Illum Copenhagen.
SDD25/05_05: SKIMS has officially arrived in Copenhagen with its first-ever store in Denmark at ILLUM, bringing the brand’s signature sleek aesthetic to a physical retail space. Designed with a minimalist and modern approach, the store reflects SKIMS’ core identity, neutral tones, soft curves, and a focus on comfort. Every detail, from the seamless product displays to the inviting layout, is crafted to enhance the shopping experience and immerse visitors in the brand’s world.


Lounge Underwear Valentine's Day Pop-Up, Bullring Birmingham.
SDD24/07_01: Embark on a truly unique sensory journey at Lounge's Valnetine's Pop-Up in the Bullring, Birmingham. Visitors can indulge in...


Lounge Underwear Store Concept, Westfield White City London.
SDD41_01: Lounge Underwear Store Concept, Westfield White City London.
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