Skims New Flagship Store Opening, Sunset Strip Los Angeles.

SDD25/14_03: Skims has officially landed on the Sunset Strip with the opening of its first Los Angeles flagship store, an impressive 4,546-square-foot space at 8569 West Sunset Boulevard in West Hollywood. Designed by Rafael de Cárdenas, the boutique is a masterclass in minimalist luxury, featuring rounded-edge fixtures, skin-toned mannequins, and a striking 12-foot sculpture by artist Vanessa Beecroft. The design mirrors the brand’s New York flagship on Fifth Avenue, but with a distinctly West Coast feel. The store houses Skims’ best-selling collections, including Fits Everybody, Soft Lounge, Seamless Sculpt, and Skims Ultimate Body, as well as the soon-to-launch NikeSKIMS line. Exclusive to the L.A. store is a limited “Skims Loves LA” capsule collection, with all net proceeds going to the Los Angeles Fire Department Foundation, an example of Skims’ growing focus on retail spaces with purpose.

To celebrate the opening, Skims partnered with neighbouring Mel’s Drive-In for a “Skims Drive-In” pop-up, blending nostalgic diner vibes with the brand’s signature aesthetic. The activation featured a curated menu and subtle design interventions, offering shoppers an immersive, experience-led extension of the Skims world. This unique blend of fashion, culture, and community signals a confident new chapter for the brand’s brick-and-mortar ambitions. With additional locations set to open globally, Skims is proving that physical retail, when done with intention, storytelling, and style, can be as powerful as its digital presence.

Pictures courtesy of Skims.

Want to read more?

Subscribe to shopdropdaily.com to keep reading this exclusive post.

Subscribe Now