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Adidas New Store Opening, The Box Beijing China.

SDD24/20_04: Discover Adidas's innovative store at The Box in Beijing's vibrant Chaoyang District.

This unique space, created in collaboration with local artists, seamlessly blends traditional Beijing culture with the Adidas Originals spirit.

Cultural elements such as courtyards, kites, phoenixes, and the five elements are intricately woven into the store's design, reflecting the rich heritage and contemporary lifestyle of Beijing's youth.

A standout feature is the central atrium, where a striking Trefoil logo encased in a mirrored metal surface boldly represents the brand's identity.

Pictures courtesy of Adidas.



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