YSL Beauty Loveshine Lip Freeze Pop-Up Activation, Uniwalk Qianhai Shenzhen.

Pictures courtesy of Shenzhen Qianhai Unicity

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SDD25/21_04:

YSL Beauty LIP Freeze Lands in Shenzhen with High-Gloss Immersion

Uniwalk Qianhai, Shenzhen

YSL Beauty has landed in Shenzhen, and it’s anything but subtle. To celebrate the launch of its Loveshine LIP Freeze collection, the L’Oréal-owned brand has unveiled a striking activation inside the mammoth Uniwalk Qianhai shopping complex, turning up the volume on glossy spectacle and sensorial engagement. In a beauty market increasingly driven by experience over display, this limited-time pop-up transforms retail into performance, one where the customer isn’t just a buyer, but a full-blown digital-savvy consumer-actor. It’s a vision of beauty retail that doesn’t whisper; it shines.

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