Cafe Kitsune x Summer Fridays Pop-Up Activation, Rue du Vertbois Paris.

SDD25/18_04: Summer Fridays has landed in Paris with a radiant café takeover at Café Kitsuné Vertbois, blending California cool with Parisian charm in one of the city’s most stylish neighbourhoods. To celebrate the beauty brand’s arrival in France, Café Kitsuné has been transformed into a sun-drenched pop-up serving a curated menu of Summer Fridays-inspired drinks, including the Jet Lag Latte, Pink Cloud Matcha Coco Latte, and Iced Endless Summer Refreshers. Delicate floral travel cakes complete the offering, bringing a taste of the West Coast to the heart of the Marais.

This immersive collaboration is more than just a café experience, it’s a clever cross-category activation that turns product discovery into a lifestyle moment. Customers who order from the exclusive menu receive a deluxe-size Jet Lag Mask with their purchase, making it an ideal mix of indulgence and trial. With its pastel palette, curated visuals, and laid-back ambiance, the pop-up invites visitors to sip, snap, and soak up the glow of Summer Fridays in a setting that feels both global and deeply local.

Pictures courtesy of Kitsune / Summer Fridays.

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