Damson Madder In The Slow Lane AW25 Presentation Activation, New York Marble Cemetery.

Pictures courtesy of Damson Madder / @kaycul

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SDD25/36_04:

Fashion Meets Community in an Immersive Chess-Inspired Pop-Up

New York Marble Cemetery, NYC.

Damson Madder steps off the runway and into cultural commentary with In The Slow Lane, a pop-up that reimagines what a fashion launch can be. Rather than simply showcasing garments, the brand builds a fully immersive experience where intellect, style, and street culture intersect. The collection is unveiled not in a showroom but within the atmospheric grounds of the New York Marble Cemetery, where history, stillness, and thoughtful design merge into one cohesive story.

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