Dior Winter Collection Pop-Up Installation, Seongdong-gu Seoul South Korea.

Pictures courtesy of Luca Albero via LinkedIn

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SDD25/31_04:

Dior’s Seoul Pop-Up is a Masterclass in Immersive Brand Storytelling

Seongdong-gu, Seoul

Dior’s Seoul pop-up is a breathtaking tribute to the brand’s legacy, transforming the physical retail experience into a couture-level installation. Inspired by its iconic atelier at 30 Avenue Montaigne, every detail of the space reflects Dior’s commitment to “Savoir Faire” and artisanal craft.

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