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Fendi Selleria Pop-Up Store, Shibuya-ku Tokyo Japan.


SDD24/14_04: Experience the timeless artistry of Fendi's heritage leatherworking technique, passed down to the Fendi family in 1925 and still meticulously executed by hand today, showcased at an interactive pop-up spanning from the Tuscan hills to Tokyo.


Visitors to the space can delve into the origins of Selleria, tracing back to Rome's master saddlers, and witness firsthand how Fendi artisans craft the iconic Peekaboo using this esteemed method.


Enhancing the experience are Fendi Factory artisans who have journeyed from Italy to host workshops, offering guests an intimate glimpse into a century of tradition.


Pictures courtesy of Fendi.





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