SDD40_04: Jimmy Choo x Crosby Studios Immersive Pop-Up Installation Space, Avenue Montaigne 34 Paris.
“I am so excited to be working with Harry, bringing his artistry for invigorating and elevating the unexpected design to Jimmy Choo. The space he has created for our Montaigne pop-up takes the seemingly utilitarian functionality of the store cupboard and spins it to become a glamourous and immersive experience. This is just the start of our creative conversation together and I am intrigued to see how it evolves. ” – Sandra Choi, Creative Director
“I was inspired by shoe boxes and elevating the idea of the stock room, bringing the back of house to the store front. I love to transform and expose unusual items. For the colour palette of soft grey and gold I was inspired by early designs of the brand. Also, I liked the idea of a secret room, or creating a room you are “not supposed” to see as a retail space. ” – Harry Nuriev, Founder and Creative Director of Crosby Studios.
Pictures courtesy of Jimmy Choo / Benoit Florençon