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Jimmy Choo x Crosby Studios Immersive Pop-Up Installation Space, Avenue Montaigne 34 Paris.

SDD40_04: Jimmy Choo x Crosby Studios Immersive Pop-Up Installation Space, Avenue Montaigne 34 Paris.



I am so excited to be working with Harry, bringing his artistry for invigorating and elevating the unexpected design to Jimmy Choo. The space he has created for our Montaigne pop-up takes the seemingly utilitarian functionality of the store cupboard and spins it to become a glamourous and immersive experience. This is just the start of our creative conversation together and I am intrigued to see how it evolves. ” – Sandra Choi, Creative Director


 

I was inspired by shoe boxes and elevating the idea of the stock room, bringing the back of house to the store front. I love to transform and expose unusual items. For the colour palette of soft grey and gold I was inspired by early designs of the brand. Also, I liked the idea of a secret room, or creating a room you are “not supposed” to see as a retail space. ” – Harry Nuriev, Founder and Creative Director of Crosby Studios.


Pictures courtesy of Jimmy Choo / Benoit Florençon

















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