Prada and Miu Miu Window and Instore Takeover by StudioXag, Liberty London.

Pictures courtesy of StudioXag

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SDD25/23_01:

Prada & Miu Miu Take Over Liberty

Liberty, London

A full-scale visual takeover has landed at Liberty. Inside and out, the historic department store is transformed by Prada’s serene “Days of Summer” campaign and Miu Miu’s vibrant, playful window stories. In a world awash with digital noise, this is a reminder of the emotional impact that physical brand worlds can deliver, where materials, movement, and mood converge to create something unforgettable.

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