Louis Vuitton’s Hotel at 28 Berkeley Square is a masterclass in hospitality-led retail. To mark the Monogram’s 130th year, the Mayfair townhouse transforms heritage into a multi-sensory journey. From the Keepall Lobby’s repair concierge to the playful Neverfull Gym and Bar Noé’s subterranean intimacy, the activation trades transactional shopping for spatial storytelling. By prioritising dwell time and emotional resonance, LV proves that in 2026, luxury is no longer seen, it i

Louis Vuitton’s "Hotel Bangkok" is a masterclass in performative heritage. To mark 130 years of the Monogram, the Maison transformed a 1920s residence into a cinematic journey through its most iconic bags. From a "Neverfull Gym" to a "Noé Bar," the experience reimagines luxury as a place of passage rather than a static product. By blending archival storytelling with the atmospheric grit of a heritage site, LV proves that true icons don’t just endure, they travel.

Louis Vuitton’s refreshed Seoul Dosan flagship reimagines retail as a hotel-inspired journey rooted in the House’s art of travel. Across three floors, iconic Monogram bags are curated through concierge, lounge and lifestyle settings, blending heritage, hospitality and storytelling. It’s a powerful example of how luxury flagships are evolving from stores into immersive brand destinations, where legacy codes are experienced, not just displayed.

Louis Vuitton’s Sanlitun Taikoo Li Maison reframes flagship retail as cultural infrastructure. Designed by Jun Aoki, the sculptural façade draws on Taihu stone and fashion silhouettes, blending local heritage with couture. Inside, light-filled atriums, a gallery-like retail journey and Beijing’s first Le Café Louis Vuitton turn shopping into a lifestyle experience. It’s a clear signal of future retail: architecture-led, culturally rooted, and built for connection, dwell time

Louis Vuitton’s Lumière Voyage pop-up transforms a luxury atrium into a glowing dreamscape of art and travel. At its heart, golden illuminated flowers radiate warmth, reimagining the Monogram Flower as a symbol of exploration. Framed in gold and inspired by LV trunks, the space blends heritage with fantasy — where product, light, and storytelling meet to create an immersive journey through the art of travel.

Louis Vuitton transforms Chengdu’s creative spirit into a sensory playground with “Chengdu, Play.” Blending culture, fragrance, and taste, the pop-up celebrates the launch of the City Guide: Chengdu Edition and Journey to China fragrance series. From Zhai Yongming’s poetic storytelling to immersive scent experiences and local culinary collaborations, the space bridges French luxury with Sichuan artistry—turning exploration, culture, and creativity into one seamless journey.

Louis Vuitton debuts La Beauté, a beauty collection that turns makeup into lifestyle and retail into theatre. Launching in Seoul’s Dosan district, the three-floor pop-up blends virtual try-ons, makeup lounges, and a café serving desserts inspired by signature lip shades. At its core: LV Rouge, 55 lipsticks alongside balms and palettes, housed in collectible trunk-inspired cases. Crafted with Pat McGrath’s vision, the line elevates beauty into an immersive extension of Vuitton

Louis Vuitton’s Fall-Winter 2025 pop-up at Hong Kong’s LANDMARK ATRIUM is a bold fusion of fashion, culture, and creativity. Co-designed by Pharrell Williams and NIGO, the immersive space blends early 2000s streetwear with classic Louis Vuitton elegance. Featuring exclusive pieces, curated collectibles, and a limited-edition matcha drink at the LV Café, it’s a visionary retail experience rooted in friendship, style, and innovation.

In central Shanghai, Louis Vuitton sets sail with The Louis — a ship-shaped flagship blending architecture, culture, and heritage. Wrapped in metallic monogram and stacked like iconic trunks, the three-storey space features immersive exhibitions, limited-edition retail, and Le Café Louis Vuitton. It’s a voyage through the brand’s storied past and creative future, proving once again that when it comes to physical brand worlds, Vuitton leads the fleet.

Louis Vuitton opens its first seasonal gelateria in Forte dei Marmi, blending refined indulgence with Tuscan coastal charm. Open June to September, the kiosk features soft green hues inspired by local design and the iconic Monogram flowers. Guests enjoy ten classic flavours plus two exclusive creations, Vivienne and Gaston, crafted with premium ingredients. Every detail, from floral wafers to bespoke packaging, reflects the Maison’s art de vivre, making it a must-visit summer

Louis Vuitton’s Dosan Park pop-up in Seoul enters its third chapter with a bold new look, replacing cherry blossoms with Murakami’s surreal cherries. This playful transformation reimagines a beloved archive motif through immersive design, vibrant colour, and evolving storytelling. The space blends art and commerce seamlessly, proving once again that retail can be both a gallery and a stage, where legacy, collectability, and creativity collide in a joyful, high-impact experien

Bold cherry motifs and vivid colour saturate the windows of Louis Vuitton’s New Bond Street flagship, transforming the space into a high-impact visual statement. Styled mannequins showcase the capsule collection against a repeat-pattern backdrop, balancing playfulness with luxury precision. In one of the world’s most visually competitive retail zones, this display commands attention and reaffirms Louis Vuitton’s commitment to creative spectacle.

SDD25/19_01: Louis Vuitton has redefined immersive retail with its latest men’s pop-up in Miami’s Design District, transforming its boutique into the vibrant “Louis Vuitton Pool” to debut Pharrell Williams’ Men’s Pre-Fall 2025 collection. Inspired by a journey from Paris to Miami, the space channels laid-back luxury with playful poolside details, think parasols, lifebuoys, tiled floors, and coastal color palettes. This isn’t just a collection launch; it’s a carefully curated

SDD25/12_04: Louis Vuitton is set to make a bold artistic statement at this year’s Art Basel Hong Kong with an immersive exhibition dedicated to the legendary Japanese artist Takashi Murakami. Renowned for blending traditional painting techniques with contemporary pop culture, Murakami has been a transformative force in the art world since the 1990s. His long-standing collaboration with Louis Vuitton has redefined the intersection of fashion and fine art, and this latest show

SDD25/12_02: Louis Vuitton has unveiled the second chapter of its 'Louis Vuitton x Murakami Re-edition Collection,' transforming its Seoul Dosan store into an immersive retail experience inspired by springtime and cherry blossoms. This latest release pays tribute to Takashi Murakami’s iconic cherry blossom motif, first introduced 20 years ago, and meticulously revived across approximately 40 products, including city bags, silk squares, sneakers, platform sandals, and custom-m

SDD25/01_01: Louis Vuitton and Takashi Murakami have reunited to celebrate 20 years of their iconic partnership with the launch of Louis Vuitton × Murakami 2.0. This refreshed collaboration revisits the groundbreaking designs that first captivated the world in 2003, when Louis Vuitton’s then-artistic director, Marc Jacobs, invited Murakami to reimagine the brand’s Monogram pattern. The result was a kaleidoscopic transformation of the iconic motif, blending Murakami’s vibrant

SDD24/48_04: Shanghai’s Qiantan Taikoo Li has partnered with Louis Vuitton to bring a whimsical holiday experience to life. At the heart of the mall’s central plaza, visitors can discover a breathtaking carousel installation inspired by the brand’s 2024 winter window displays. This playful and vibrant spectacle features a dazzling array of animal figures, including greyhounds, giraffes, gazelles, snails, ostriches, leopards, and zebras, all brought to life with Louis Vuitton’

SDD24/46_05: Louis Vuitton has once again elevated the art of visual storytelling with its latest seasonal displays in Taikoo Li, Chengdu, and the artistic installations at the Guangdong Guild Hall. This winter, the brand blends tradition, creativity, and nostalgia to create a captivating holiday experience. Storefronts feature whimsical carousels, lavish Christmas trees, and unique animal figures, leopards, giraffes, zebras, and ostriches—that transform the scene into a fest

SDD24/45_02: Louis Vuitton’s latest venture at London Heathrow’s Terminal 2, Le Café Cyril Lignac, seamlessly blends luxury with lifestyle, offering travelers a sophisticated new space for relaxation. Situated within an open-air pavilion with a striking, aerodynamic façade by architect Marc Fornes, the café is both visually captivating and intimate. Travelers can enjoy counter service for a quick snack or settle into the table seating for a more leisurely experience. The café

SDD24/39_01: Louis Vuitton's hand-painted 'Voyage' window displays on New Bond Street, London, captivate passersby with intricately sculpted animals, bringing the brand’s luxury travel bags and trunks to life in a visually magical experience. Pictures courtesy of Tim Nash / @tim_nash_

SDD24/34_04: Louis Vuitton invites you to explore its exclusive summer pop-up stores in some of the world’s most idyllic seaside destinations, each offering a curated selection of the latest collections, including the LV By The Pool line. In Capri, Italy, the boutique is infused with Mediterranean charm and vibrant hues, while the East Hampton store in the United States blends New York sophistication with seasonal flair. On the Greek island of Mykonos, the Nammos location cel

SDD24/29_05: Louis Vuitton has unveiled Taiwan's first high-end jewellery pop-up store at Bellavita Plaza in Taipei. Curated by Francesca Amfitheatrof, the artistic director of jewellery and watches, the store features a diverse collection of women's, men's, and unisex fine jewellery, including exclusive first-release pieces. Debuting its new design concept, the store's theme revolves around golden Monogram petals. The sleek, curved golden exterior wall harmonises beautifully

SDD24/28_04: Experience the fusion of travel and coffee at Louis Vuitton's "Beijing Style" limited-time space, open at the Cube, 798 Art District. This unique collaboration with Arabiaca Coffee invites visitors to savour the new flavours of summer, explore a curated city guide, and embark on a literary journey. After extensive cooperation and meticulous planning, Louis Vuitton and Arabiaca present a harmonious blend of their philosophies: "Life itself is a journey" and "See t

SDD24/22_05: Louis Vuitton, renowned for its exceptional trunk-making heritage, has launched the "Memories of Trunks" pop-up in Seoul....