Chloe à la Plage Summer Activations, China.

Pictures courtesy of Chloe

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SDD25/24_04:

Chloé à la Plage: A Mediterranean Summer Comes to Life Across China

China

For summer 2025, Chloé sets sail on its own sensorial journey with Chloé à la Plage, a global activation that invites guests into a sun-drenched world of romance, femininity, and refined ease. Anchored at Chengdu’s Luhu CPI, the experience marks the brand’s first-ever multi-sensory space in China, an immersive seaside reverie inspired by Mediterranean getaways and French coastal charm.

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