SDD24/50_01: Dior has unveiled a stunning new flagship in Bangkok's Ploenchit district, an elegant blend of luxury, culture, and nature. Set amidst a lush garden sanctuary, this space offers a tranquil escape in the heart of Thailand's vibrant capital. Drawing inspiration from the iconic 30 Montaigne, the architecture seamlessly merges Dior’s timeless codes with a modern sensibility, reflecting Christian Dior's love for nature and exploration. The flagship is designed to evolve with the seasons, providing a fresh perspective with each visit.
Inside, the store is a celebration of artistry and craftsmanship, showcasing collaborations with some of Thailand's most renowned creatives. Works by Korakot Aromdee, Wishulada Panthanuvong, Saran Yen Panya of 56th Studio, and others bring a unique local narrative to Dior's world. These artistic contributions highlight the rich cultural dialogue between Dior and Thailand, blending global sophistication with traditional Thai craftsmanship in a way that feels both authentic and inspired.
Adding a deliciously unique touch, Café Dior offers visitors a gourmet interlude crafted by three-starred Michelin Chef Mauro Colagreco. This culinary gem completes the experience, combining fashion, design, and lifestyle in one captivating space. Dior's Bangkok flagship sets a new standard for visual merchandising and retail design, delivering a multi-sensory journey that connects art, culture, and luxury.
Pictures courtesy of Dior.
