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Giorgio Armani Caffè Cannes Takeover, Boulevard de la Croisette France.

SDD24/20_03: As the 77th Cannes International Film Festival unfolds, Giorgio Armani launches an immersive brand experience inspired by summer.

Along Boulevard de la Croisette, the Armani Caffè and adjoining boutique entices visitors with lively tropical palm patterns in tranquil turquoise shades, reminiscent of the leisurely ambiance of an Italian summer.

Reviving the Giorgio Armani Mare concept, the brand presents a global "Italian Summer" adventure, embodying the essence of this seasonal voyage while showcasing collections imbued with Armani's signature natural elegance and sophistication.

Pictures courtesy of Giorgio Armani / Roberto Conte.



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