Lacoste Roland-Garros 2025 Window and Instore Activation, Champs-Élysées Paris.

Pictures courtesy of Lacoste

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SDD25/21_03:

Lacoste x Roland-Garros: The Clay Court Conquers the Champs-Élysées

Champs-Élysées, Paris

Lacoste continues its masterclass in immersive retail at its Paris flagship, transforming the Lacoste Arena into the epicenter of French tennis. This year’s animation celebrates the enduring partnership with Roland-Garros, swapping the stone façade of the famous avenue for the soul of the iconic clay court. The latest takeover merges Parisian elegance with athletic heritage in a space that feels more like a living stadium than a store. It’s a powerful seasonal statement that explores how legacy, performance, and design are shaping the future of sports-luxe retail experiences.

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