
SDD25/02_02: In the heart of Shanghai's Huaihai Middle Road, New Balance has opened its first-ever NB Grey R concept store, redefining retail design with a seamless blend of urban sophistication and natural tranquility. The store's interior is a tribute to timeless gray aesthetics, where the calmness of stone meets the warmth of wood, evoking the serene interplay of morning mist and evening haze in a winter forest. Accented with natural plants, the space embodies quiet growth and resilience, creating an atmosphere that feels both modern and grounded in nature.
As the high-end evolution of New Balance's NB Grey concept, NB Grey R showcases the brand’s century-long commitment to craftsmanship and innovation. The store offers an immersive retail experience, featuring collections that seamlessly merge classic heritage with contemporary design. Highlights include the MADE British and American footwear and clothing series, the Grey Jacket collection, retro-inspired 1906 sneakers, and the cutting-edge WRPD Runn series. Together, these products and the store’s design celebrate the infinite possibilities of grayscale, redefining modern urban style.
Marking its grand opening, actress Gao Yuanyuan attended the launch event, embodying the store’s elegance and refined aesthetic. Her presence underscored NB Grey R’s vision of combining fashion with texture, creating a space that resonates with New Balance’s ethos of quality and timelessness. Located at No. 858-860 Huaihai Middle Road, NB Grey R invites visitors to explore its unique balance of city and nature while experiencing New Balance's dedication to design and craftsmanship firsthand.
Pictures and video courtesy of New Balance / GoGoShanghai.
