On New Store Concept, ICONSIAM Bangkok.

Pictures courtesy of On

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SDD25/35_03:

On Brings Swiss Precision and Thai Inspiration to ICONSIAM

ICONSIAM, Bangkok

At ICONSIAM, Bangkok’s riverside luxury destination, On has unveiled a flagship store that perfectly fuses global innovation with local inspiration. Drawing on the natural beauty of the Blue Spring in Khon Kaen, the space incorporates stone and mineral textures that mirror the spring’s raw terrain. This design creates a striking dialogue between Bangkok’s vibrant energy and On’s Swiss-engineered performance, positioning the store as both a retail showcase and an experiential destination.

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