Giorgio Armani Mare transforms the heart of Cannes with a serene takeover of its boutique and Armani/Caffè on Boulevard de la Croisette. Soft greys, turquoise tones, tropical motifs, and curated coastal details turn the space into a living summer escape. From sculptural ice cream carts to sun-soaked playlists and the flowing silhouettes of the SS25 collection, this immersive activation captures the essence of refined Riviera living, where luxury meets lifestyle, and retail be

Longchamp brings the charm of Paris to Beijing with its Parisian Artisans Inspiration Map at Taikoo Li Sanlitun. In collaboration with artist Constantin Riant, the flash event reimagines the streets of Paris, complete with florists, bakeries, and bookstores, through immersive design, nostalgic detail, and French blue-and-white tones. With brand ambassadors playing one-day shopkeepers, this poetic activation blends fashion, craft, and culture into an elegant, experiential bran

SDD25/19_03: Nespresso makes a stylish return to the French Riviera with La Plage Nespresso, its retro-inspired beachside activation at the Festival de Cannes. Now in its 13th year as an official partner, the brand reimagines the summer coffee ritual through a nostalgic 1990s lens, complete with pastel hues, sun-bleached tones, and cinematic flair. Set against the glamour of Cannes, the space blends film culture with laid-back coastal vibes, serving up chilled Coffee+ blends

SDD25/19_02: Coach has launched its Coffee Truck in Gotemba, Japan, an innovative retail activation that blends fashion, food, and immersive brand storytelling. Positioned outside the store, the mobile Coffee activation welcomes visitors with a bespoke menu of branded drinks and snacks, transforming the traditional shop entrance into a lifestyle destination. Designed to create a moment of delight and connection, the installation invites passersby to experience the world of Co

SDD25/18_04: Summer Fridays has landed in Paris with a radiant café takeover at Café Kitsuné Vertbois, blending California cool with Parisian charm in one of the city’s most stylish neighbourhoods. To celebrate the beauty brand’s arrival in France, Café Kitsuné has been transformed into a sun-drenched pop-up serving a curated menu of Summer Fridays-inspired drinks, including the Jet Lag Latte, Pink Cloud Matcha Coco Latte, and Iced Endless Summer Refreshers. Delicate floral t

SDD25/18_01: Blue Bottle Coffee and Finnish design house Marimekko have joined forces to create a visually compelling and design-forward retail experience that blends coffee culture with Scandinavian aesthetics. This limited-edition collaboration features a curated collection of exclusive coffee blends, brewing tools, and lifestyle accessories, each adorned with Marimekko’s iconic patterns. The partnership seamlessly fuses daily ritual with bold visual expression, turning the

SDD25/17_01: Valentino Beauty has unveiled one of the season’s most captivating retail experiences with its Fantasy House in Shanghai. Inspired by the brand’s haute couture shows, the space invites visitors into a soft, dreamlike world filled with romantic pink tones and whimsical design details. Guests journey through immersive zones like the "Fantasy Porch," where they step into a fairy-tale-like setting, and the "Miniature House," where playful scale shifts create fun, lar

SDD25/15_03: Burberry has unveiled a beautifully curated rooftop garden experience at Wuhan SKP to celebrate the opening of its new boutique. Located on the 5th floor of the mall, the activation transforms the rooftop into a quintessentially British setting, complete with park-style picnic benches and a striking central tent. The installation draws visual inspiration from the first three fashion seasons under Chief Creative Officer Daniel Lee, creating a cohesive brand narrat

SDD25/14_04: For Milan Design Week, Ralph Lauren has transformed its Via della Spiga flagship into a Hamptons-inspired haven, blending East Coast charm with Milanese sophistication. The store is styled in a serene palette of blue and white, evoking the coastal elegance of a seaside retreat. Vintage striped and floral fabrics from Ralph Lauren Home drape the space, while hydrangeas bloom throughout the courtyard of Ralph’s Bar. Visitors are welcomed with Ralph’s Coffee cold br

L’Oréal Paris’ Worth It Café blended Parisian charm with immersive storytelling to celebrate International Women’s Day and the legacy of its iconic “Because I’m Worth It” campaign. Guests enjoyed complimentary coffee, a cinema, a reading nook and interactive experiences exploring the brand’s history. Supported by influencer-led content, the pop-up extended its reach beyond the space, creating meaningful moments that strengthened brand connection both in person and online.

SDD25/09_05: Paris Fashion Week has long been a stage for boundary-pushing collaborations, and this season, Style Not Com x Zara is delivering an unforgettable experience. the two brands are coming together to present a one-of-a-kind pop-up café that blends fashion, culture, and immersive retail design. Located at Petit Bon Paris (47 rue Cler, 75007), the Café Style Not Com x Zara is more than just a coffee spot, it’s a fully immersive brand experience. Designed with meticulo

SDD25/07_01: Oh Polly’s Bloom & Brew Pop-Up transformed an American coffee truck into a romantic brand activation in the heart of Covent Garden. Wrapped in the brand’s signature burgundy and adorned with ethereal florals, the space became an Instagram-worthy destination where passersby could sip, snap, and share the love. The experience blended product, place, and emotion seamlessly, offering visitors complimentary coffee and fresh flowers, a thoughtful touch that reinforced

SDD25/05_02: Burberry has unveiled a stunning limited-time boutique in Harbin, blending British heritage with the city's winter charm. Inspired by a classic London park pavilion, the space contrasts beautifully with Harbin’s snowy streets, offering a warm and immersive experience. The design pays homage to Burberry’s legacy in outerwear, echoing the protective yet stylish essence of its latest collection. Inside, visitors can explore the brand’s winter lineup, including jacke

SDD25/02_04: Moschino has made a bold statement in Beijing with the grand opening of its flagship store in the vibrant Taikoo Li Sanlitun district. Designed by creative director Adrian Appiolaza, the 200-square-meter boutique introduces an elegant and artistic new retail concept. Located on the bustling main street of the South District, the store showcases Moschino’s latest collections, including the 2025 Spring/Summer menswear and 2025 Early Spring womenswear lines, part of

SDD25/01_04: Shanghai's Wujiang Road has been transformed with the unveiling of Butterful & Creamorous’s collaboration with Valentino Beauty. Themed around "Wilderness Purple," this partnership redefines retail design by blending French romance with Italian luxury. The store’s design immerses visitors in a serene yet vibrant atmosphere, where every detail, from lighting to textures, conveys a sense of passion and refinement. The result is a space that combines indulgence and

SDD25/01_02: Canada Goose has unveiled a stunning immersive exhibition at Zhangyuan in Shanghai, inviting visitors to explore its heritage and innovative vision. Located at W1, 280 North Maoming Road, Jing’an District, the experience celebrates the brand's 67-year legacy, tracing its Arctic inspirations and groundbreaking achievements. Visitors are guided through iconic archival pieces and introduced to a new capsule collection, blending exquisite craftsmanship with cutting-e

SDD24/45_02: Louis Vuitton’s latest venture at London Heathrow’s Terminal 2, Le Café Cyril Lignac, seamlessly blends luxury with lifestyle, offering travelers a sophisticated new space for relaxation. Situated within an open-air pavilion with a striking, aerodynamic façade by architect Marc Fornes, the café is both visually captivating and intimate. Travelers can enjoy counter service for a quick snack or settle into the table seating for a more leisurely experience. The café

SDD24/44_04: UGG has transformed Shanghai’s Anfu Road into an autumn haven, inviting locals and visitors alike to embrace the season with flair. This engaging pop-up features vibrant art installations, including giant UGG boots and playful bear sculptures, creating a lively backdrop for exploring UGG’s seasonal collections. Each visual detail contributes to a "Hi" experience, with interactive "Hi spots" scattered along the street for spontaneous photo opportunities that captu

SDD24/42_04: Stepping into the Dolce & Gabbana Caffè feels like being transported to the sun-drenched streets of Sicily. The vibrant colors and intricate designs, drawn from the brand's signature Sicilian roots, create an atmosphere that's both artistic and immersive. Folk-inspired prints, reminiscent of traditional Sicilian horse-drawn carts, enrich the space, inviting guests to explore the cultural heritage that defines Dolce & Gabbana. It’s a space where the beauty of Ital

SDD24/40_01: The Jellycat Café Shanghai limited-time experience store at Jing'an Kerry Center offers an immersive journey into the world...

SDD24/39_04: The Refy Café in Paris offers a unique blend of beauty and coffee culture. Located at 29 Rue De La Villette, the café invites visitors to enjoy coffee and pastries while connecting with the beauty brand in an inviting, and socially shareable setting. Pictures and videos courtesy of Refy Beauty.

SDD24/39_03: Burberry presents a timeless British classic with a fresh twist in its trench coat exploration journey at Rosewood Beijing. Visitors can step into an inspiring space to explore the brand’s archives and Daniel Lee’s 2024 winter collection. This immersive appointment experience invites guests to discover Burberry’s iconic heritage alongside its modern evolution. Pictures courtesy of Burberry.

SDD24/34_01: Tory Burch has transformed Soho News International into a vibrant pop-up experience to celebrate the brand's latest Walter Schels limited-edition capsule collection. Located at 186 Prince St., the "Bodega takeover" features an interactive ATM offering scratch-off tickets for prizes, including free coffee at the nearby flagship store and even a shopping spree. Visitors can follow playful chalk paw prints to the flagship at 151 Mercer St. to redeem their rewards, c

SDD24/31_01: To celebrate the 2024 Olympic Games, Bumble has partnered with GoodNews to open its first coffee shop, Café Bumble, in Saint-Germain-des-Prés, Paris. This unique venue, designed to welcome the influx of global visitors, offers a cosy setting for Bumble users to meet their matches or take a break between events. Visitors can enjoy the exclusive Bumble Latte, a flavoured coffee available hot or cold, alongside special pastries created by Copain Paris. Pictures cour