SDD24/47_04: This holiday season, Maison Hermès in Shanghai presents a captivating display of artistry and festive cheer, crafted in collaboration with renowned American artist EJ Hill. Titled "Riding Through a Dream," the installation transforms the iconic space into a magical winter wonderland, offering visitors an unforgettable visual and emotional experience. Hill’s vision brings warmth, hope, and an air of whimsy to the festive season, blending Hermès’ timeless elegance

SDD24/47_01: Fendi has raised the bar with its Holiday Season 2024 installations, which adorn flagship stores worldwide. Drawing inspiration from its storied heritage, the Italian fashion house has masterfully blended tradition with modern artistry. Each display captivates with a combination of iconic elements like the Peekaboo and Baguette bags, gift boxes, and whimsical accessories, forming colorful, illuminated holiday trees. The installations evoke the brand’s signature e

SDD24/46_04: Manolo Blahnik, the iconic luxury footwear and accessories brand, has officially entered the Chinese mainland market with the grand opening of its first boutique in Shanghai’s prestigious Plaza 66. This milestone marks the brand's expansion into one of the most dynamic luxury markets in the world, signaling its commitment to a new audience. Designed under the direction of CEO Kristina Blahnik, the Plaza 66 boutique draws inspiration from the brand’s celebrated Lo

SDD24/46_03: Saucony's 'Urban Warm Winter Concept Space' at Shanghai's IAPM Mall offers city dwellers a cosy, immersive escape from the winter chill. This unique space is defined by its multi-level, circular design, inspired by the soft embrace of down feathers and styled in pristine white. Visitors are invited to explore the latest Urban Warm Feather collection, blending comfort and style in an atmosphere designed for warmth and relaxation. Interactive features, such as the

SDD24/46_01: Burberry has once again captivated audiences at the China International Import Expo, marking its fourth consecutive year of participation. This year’s pavilion is a testament to the brand’s ability to seamlessly blend heritage with modern creativity. Drawing inspiration from traditional British park landscapes, the design sets the stage for showcasing Burberry’s innovative winter collection. The pavilion artfully integrates elements from Burberry’s extensive arch

SDD24/45_04: Levi’s has once again partnered with the innovative brand GOODBAI for the second season of their 'Customised by GOODBAI 916' series. This collaboration blends cultural storytelling with retail design to create an immersive adventure that intertwines road culture with urban exploration. Levi’s SPACE in Shanghai transforms into a captivating scene where visitors can explore creatively designed installations and experience the nostalgic allure of the open road. Buil

SDD24/44_04: UGG has transformed Shanghai’s Anfu Road into an autumn haven, inviting locals and visitors alike to embrace the season with flair. This engaging pop-up features vibrant art installations, including giant UGG boots and playful bear sculptures, creating a lively backdrop for exploring UGG’s seasonal collections. Each visual detail contributes to a "Hi" experience, with interactive "Hi spots" scattered along the street for spontaneous photo opportunities that captu

SDD24/44_03: Shanghai’s Plaza 66 has welcomed Through the Keyhole, Schiaparelli’s debut retail exhibition in Asia. This striking pop-up is helmed by the brand’s creative director, Daniel Roseberry, and showcases Schiaparelli's blend of heritage and modern design in an immersive space that draws visitors into its unique world. Located in the iconic atrium of Plaza 66, this limited-time experience combines Schiaparelli’s ready-to-wear collections with interactive displays that

SDD24/42_04: Stepping into the Dolce & Gabbana Caffè feels like being transported to the sun-drenched streets of Sicily. The vibrant colors and intricate designs, drawn from the brand's signature Sicilian roots, create an atmosphere that's both artistic and immersive. Folk-inspired prints, reminiscent of traditional Sicilian horse-drawn carts, enrich the space, inviting guests to explore the cultural heritage that defines Dolce & Gabbana. It’s a space where the beauty of Ital

SDD24/40_05: Jo Malone’s latest pop-up at the iconic Wuzhong Market in Shanghai transports visitors to a world inspired by classic British marketplaces. The 'Antique Shop' concept blends nostalgia with modern retail, offering an immersive experience that beckons shoppers to explore every corner. Shoppers can snap photos and share them on Xiaohongshu to receive a fragrant surprise, turning this pop-up into a social media-friendly adventure. With limited edition tote bags up fo

SDD24/40_01: The Jellycat Café Shanghai limited-time experience store at Jing'an Kerry Center offers an immersive journey into the world...

SDD24/39_05: The limited-time Harry Lambert for Zara experience in Shanghai invites consumers into the vibrant world of renowned fashion stylist Harry Lambert. Located at No. 2, Lane 298, Anfu Road, the space encourages visitors to explore and unleash their colourful imagination through interactive displays and creative installations, offering a unique and playful fashion experience. Pictures and videos courtesy of Zara.

SDD24/38_05: Longchamp’s 'Energy By Longchamp' pop-up activation has arrived at No. 286 Wukang Road, Shanghai, offering an immersive, high-energy experience inspired by the brand's 2024 autumn and winter sports and leisure collection. Visitors can explore a dynamic space infused with the signature Longchamp Green, featuring interactive elements and exciting activities. Guests can reserve their exclusive 'energy ticket' through Longchamp’s official brand accounts and even enjo

SDD24/38_03: Lululemon's West Bund Dream Center store in Shanghai transforms a century-old cement factory into a sleek, minimalist space featuring raw concrete, warm wood, and modern metal accents. With open layouts, clean lines, and contemporary lighting, the store creates a serene atmosphere for visitors to escape the city's hustle and bustle while exploring Lululemon’s latest offerings. Pictures courtesy of Lululemon.

SDD24/38_02: The Harmay x Tyakasha 'Bakery Workshop Theme Store' pop-up space offers an immersive playful shopping experience in Shanghai, featuring exclusive bakery-themed products, beauty, skincare, fragrance, pet items, and travel essentials designed to delight and inspire. Pictures courtesy of HARMAY.

SDD24/36_05: Miu Miu's limited-time Miu Balmoral Series pop-up store space in the atrium of Shanghai IFC Mall offers a unique blend of retro British style and outdoor aesthetics. This curated space reflects the brand's pioneering spirit, providing a distinctive shopping experience in one of Shanghai’s premier retail destinations. Pictures courtesy of Miu Miu.

SDD24/36_02: Ferragamo's limited-time fragrance pop-up space in Shanghai offers an immersive sensory experience that blends vibrant scents with visual artistry. Visitors are invited to explore a creative three-dimensional perfume wall, enjoy personalised Italian fragrance consultations, and receive exclusive gift packages for members. This captivating installation is designed to ignite the imagination and guide consumers on a delightful fragrance journey. Pictures courtesy of

SDD24/34_05: Hermès collaborated with Japanese artist Teppei Kaneuji to design a captivating autumn-themed window display, "Fubaoqita," at their Hermès House in Shanghai. Kaneuji reimagined the brand's iconic Paris headquarters at 24 Rue du Faubourg Saint-Honoré as an "infinite tower," creatively blending over a century of Hermès history with his unique artistic style. The display merges two-dimensional comic-inspired imagery with three-dimensional Hermès objects, offering a

SDD24/33_03: Shanghai's historic Bund recently transformed into a mesmerising "blue moment" as Swatch bathed the Swatch Art Peace Hotel in deep blue hues. On the ground floor, the Swiss brand's store highlighted the limited-edition "Super Blue Moon" MoonSwatch series, created in collaboration with Omega. This dynamic display of blue tones, echoing the flow of the Huangpu River, elevated the experience into something truly unforgettable. Pictures courtesy of Swatch.

SDD24/33_01: The new youth community Area.01 and Adidas Originals collaborated on a pop-up store in Shanghai called "Taekwondo Yuqing Road." This unique space featured an all-pink Taekwondo gym and an emotional release experience, designed to empower women, particularly the March Grass girls who gathered to showcase their strength. Visitors could also purchase the sought-after thin-soled Taekwondo shoes, made popular by Jennis, by appointment. Pictures courtesy of Kickvision.

SDD24/32_05: Stone Island has unveiled a stunning new boutique in Shanghai's Taikoo Li, Qiantan, located on the second floor of Central Park. The store's striking facade features green glass bricks and stainless steel, reflecting the brand's iconic badge. Designed by OMA/AMO under the direction of Samir Bantal, the interior boasts a grid-like metal ceiling and a lighting system by Tim Hooiman. The space showcases Stone Island's commitment to material innovation, with unique e

SDD24/31_04: The Evian Water Shanghai Mountain of Youth Pop-Up merges the purity of French natural mineral water with the dynamic energy of Shanghai. This unique event offers a joyful and refreshing experience, celebrating Evian's global presence and commitment to well-being. Pictures courtesy of Evian Water.

SDD24/30_01: Jo Malone has partnered with Paddington™ to create a unique "marmalade" collection designed to uplift the spirits. Consumers can experience this collaboration in person by following Paddington’s trail through the city, taking the No. 2 Line and the sightseeing bus, both adorned with Paddington’s imprint, to a limited-time pop-up space at the Shanghai Bund International Passenger Transport Center. Here, visitors can explore the Paddington's collection and enjoy a

SDD24/29_04: The recently launched Mugler and Gentle Monster collaboration series is now celebrated with exclusive pop-up events in Shanghai and Seoul. These limited-time spaces showcase the collection's global debut. Visitors can immerse themselves in the bold and dynamic essence of both brands, brought to life through the captivating movements of kinetic objects. Pictures courtesy of Gentle Monster.