RIMOWA’s Groove pop-up blends Art Deco elegance with modern minimalism. Inspired by 1920s architecture, the space uses grooved lines, marble flooring, and geometric pedestals to embody movement and travel. It showcases the new Groove leather bag collection—crossbody, hobo, and tote styles in soft pinks, rich maroons, and timeless monochromes—elevated through tiered displays and focused lighting. A refined, immersive concept that turns heritage into a contemporary design state

Timberland brings its “Unbreakable” spirit to life with a pop-up at Shanghai’s West Bund Dream Center. Featuring classic exhibits, interactive installations, and a leather workshop, the space turns brand DNA—toughness, practicality, and outdoor style—into an immersive real-world experience. With giveaways, check-in tasks, and creative workshops, Timberland transforms retail into a stage for storytelling, craftsmanship, and deeper consumer connection.

Diptyque’s Un Air de Paris in Shanghai turns fragrance into a poetic journey. Inspired by 34 Boulevard Saint-Germain, the space blends artisan workshops, sensory gardens, and a botanical café. Visitors explore iconic scents, the high-end “Essence of the Universe” series, and a dialogue between art and nature. By merging French heritage with Chinese culture, the experience transcends retail, becoming a multi-sensory escape where imagination and identity meet.

AMI transforms Chengdu’s Taikoo Li into a Parisian arcade-inspired pop-up, blending European heritage with local culture. Inside, fashion meets theatre: immersive window displays, interactive zones, and limited panda-themed pieces. Le Café AMI serves French desserts and coffee, extending the experience beyond shopping. By fusing Parisian charm with Chengdu’s vibrant energy, AMI creates a cultural destination where style, storytelling, and lifestyle converge.

Dior’s Stories of a Miss transforms the Miss Dior fragrance into an immersive cultural experience at Shanghai’s Fosun Foundation. Six themed spaces blend couture, archives, art, and technology—inviting guests to see, smell, and feel the essence of fearless femininity. Highlights include works by international female artists, interactive scent installations, and a sustainable showcase. More than an exhibition, it’s a masterclass in brand storytelling that fuses heritage, innov

The Jellycat Café in Shanghai transforms retail into theatre. Plush toys become pastries, staff role-play checkout rituals, and Shanghai-exclusive editions fuel scarcity, emotion, and buzz, turning shopping into joy, storytelling, and cultural capital.

Gucci unveils the Dream Garden pop-up at Nanjing Deji Plaza, an immersive space inspired by floral motifs and fuchsia hues. At its heart: Gucci Dream Gardenia, a joyful blend of gardenia, jasmine, and woods. Visitors explore fragrances, makeup, and interactive zones, while brand ambassador Zhang Linghe adds star power. More than retail, it’s a cultural destination showcasing Gucci’s confidence in China’s luxury market and the rising demand for experiential consumption.

Berluti brings Parisian charm to Shanghai with the Book and Newspaper Station, a French-style newsstand inside ifc mall. Visitors sip coffee, browse a curated Berluti newspaper, and send postcards blending French elegance with Chinese romance. Every detail—heritage design, sensory touches, and intimate storytelling—transforms the space into an immersive cultural destination. More than a boutique opening, it’s a showcase of how brands turn retail into theatre and lifestyle.

ZARA and Butterbear transformed a Shanghai landmark into “Butterbear Academy,” a playful school-themed pop-up. Across three floors, visitors discovered interactive classrooms, glowing paper airplanes, runway shows, exclusive capsule pieces, and a rooftop playground. Anchored by a giant Butterbear mascot and 24/7 check-in façade, the space blended nostalgia and creativity with shoppable tech moments.

adidas Originals transforms Chengdu’s Taikoo Li into a vibrant cultural playground with “Clover Panda Station,” a bold collaboration with artist Dorophy Tang. Giant adidas-clad panda statues blend streetwear with Chinese heritage, guiding visitors through an immersive art trail. From playful installations to a panda-themed capsule and customisation stations, the experience invites interaction, self-expression, and storytelling. This is streetwear reimagined — hyper-local and

HAUS NOWHERE and SHUSHU/TONG’s collaboration transforms sleepwear retail into a playful, immersive dreamworld. From Seoul to Shanghai and Shenzhen, the installations blend plush textures, surreal design, and interactive environments, turning shopping into emotional escapism. More than products, these pop-ups are theatrical experiences that blur fashion and fantasy, redefining sleepwear through tactile storytelling and multi-sensory engagement—capturing exactly what today’s sh

Jo Malone London brought a dreamy British beach day to Aranya with its “Summer Raspberry” pop-up. Guests explored a pastel beach house filled with seaside games, mist zones, raspberry-scented air, and custom Venchi ice cream. At its heart was the limited-edition Summer Raspberry Ripple fragrance — a creamy, fruity scent bottled like summer. With celeb Cheng Yi kicking off the launch and a synced Tmall campaign, this was more than a pop-up — it was a sensory holiday in a bottl

Giorgio Armani x KITH’s pop-up at SKP Beijing blends Italian elegance with New York modernity. Inspired by the word “Estate” (meaning both “summer” and “home”), the immersive space celebrates the second chapter of their collaboration with luxurious menswear, a new women’s capsule, and refined craftsmanship. The launch marks a global moment, pairing fashion with lifestyle aspiration in a setting that captures the spirit of summer sophistication.

MAC’s new Shanghai flagship is a bold fusion of beauty, music, and industrial design. Created with architect Li Xiang, the space reimagines retail as an immersive, rhythmic art installation, where lipsticks become piano keys, mechanical forms frame product displays, and mirrors reflect infinite creativity. It’s more than a store; it’s a statement on the emotional power of makeup and the future of physical retail as a stage for identity, imagination, and culture.

Champion took flight in Shanghai with a bold weekend pop-up at No. 193 Anfu Road. Inspired by its “Flying Wings” heritage, the immersive space reimagined sport, style, and movement through retro motifs, racing and ballet aesthetics, and hands-on workshops. Visitors stepped into a world where fashion broke boundaries, sneakers became art, and identity flew free. The result? A cultural moment that fused retail theatre with real community energy, championing creativity at every

Miu Miu’s Summer Reads returns for its second edition, transforming iconic parks in Beijing, Hong Kong, Milan, Osaka, and Paris into open-air libraries. Guests are invited to slow down, reflect, and read specially designed editions of Simone de Beauvoir’s The Inseparables and Fumiko Enchi’s The Waiting Years. With branded bookmarks, custom dust covers, and city-specific symbols, this global activation is a poetic blend of fashion, literature, and immersive outdoor storytellin

In central Shanghai, Louis Vuitton sets sail with The Louis — a ship-shaped flagship blending architecture, culture, and heritage. Wrapped in metallic monogram and stacked like iconic trunks, the three-storey space features immersive exhibitions, limited-edition retail, and Le Café Louis Vuitton. It’s a voyage through the brand’s storied past and creative future, proving once again that when it comes to physical brand worlds, Vuitton leads the fleet.

Van Cleef & Arpels brings joy to life with its Perlée limited-time experience space, debuting in Qingdao and touring across China. Featuring whimsical gold bead installations by artist Arthur Hoffner, the activation transforms the Maison’s iconic craftsmanship into a playful, immersive world of Ferris wheels, fountains, and heritage storytelling. It’s a vibrant blend of luxury, artistry, and emotion, proving that physical spaces still shine brightest when rooted in imaginatio

Kith for Wilson serves a grass-court fantasy in the heart of Shanghai with a limited-time experience space inspired by Wimbledon. Lush greenery, vintage tennis cues, and exclusive racket drops create an immersive environment where sport meets streetwear. This isn’t just a pop-up, it’s a celebration of legacy, style, and love for the game, brought to life through tactile storytelling and limited-edition design. A standout global activation where fashion and performance collide

Chloé à la Plage brings the romance of a Mediterranean summer to life in Chengdu with its first multi-sensory space in China. Set within a French-style alley, this limited-time boutique blends lifestyle, fashion, and storytelling, offering flowing silhouettes, artisanal accessories, curated souvenirs, and a dreamy seaside spirit. From embroidered dresses to parasol-lined newsstands, Chloé reimagines summer as a sensory journey of freedom, elegance, and tactile escapism.

To celebrate 20 years of Acne Paper, golden pop-ups have appeared in Milan, Paris, New York, and Shanghai. Inside select copies of Issue 20, lucky readers will find a golden ticket to win an archival edition. With striking imagery by Szilveszter Makó and a rich editorial mix of fashion, art, and essays, Golden is both a collector’s dream and a tribute to Acne Studios’ enduring creative vision. Print meets pop-up in a shimmering global celebration.

Longchamp brings the charm of Paris to Beijing with its Parisian Artisans Inspiration Map at Taikoo Li Sanlitun. In collaboration with artist Constantin Riant, the flash event reimagines the streets of Paris, complete with florists, bakeries, and bookstores, through immersive design, nostalgic detail, and French blue-and-white tones. With brand ambassadors playing one-day shopkeepers, this poetic activation blends fashion, craft, and culture into an elegant, experiential bran

Lacoste brings the spirit of Roland-Garros to Beijing with the Little Crocodile Tennis Bureau, an immersive celebration of French style, tennis heritage, and cross-cultural creativity. From clay courts imported from France to Panama hat customisation, live match viewings, and a limited-time pop-up shop, this dynamic activation fuses elegance and sport with a local twist. It’s a bold reminder that experiential retail, when done right, can cross borders and create lasting impac

Fenty Beauty by Rihanna just landed in Mainland China with a bang. Its first concept store, Fenty Beauty Future Planet, opens in Shenzhen’s Mixc World, an immersive, cyber-glam space fusing metallic textures, digital interactivity, and bold self-expression. From a 50-shade foundation matrix to virtual avatar creation, it’s a playground for beauty without boundaries. A powerful retail statement celebrating inclusivity, tech-driven storytelling, and Rihanna’s fearless vision of