SDD24/48_05: Zara has brought the magic of winter to life with its stunning Zara Ski collection, showcased at a limited-time pop-up store on Anfu Road, Shanghai. This immersive space is designed to brighten the season with vibrant colors and a dazzling snowy landscape, creating a chic yet playful atmosphere that celebrates the joy of skiing. Located at No. 2, Lane 298, Anfu Road, the pop-up invites visitors to explore Zara's latest skiing series while enjoying interactive ins

SDD24/48_04: Shanghai’s Qiantan Taikoo Li has partnered with Louis Vuitton to bring a whimsical holiday experience to life. At the heart of the mall’s central plaza, visitors can discover a breathtaking carousel installation inspired by the brand’s 2024 winter window displays. This playful and vibrant spectacle features a dazzling array of animal figures, including greyhounds, giraffes, gazelles, snails, ostriches, leopards, and zebras, all brought to life with Louis Vuitton’

SDD24/48_02: Step into a world where holiday fantasies come to life with Loro Piana’s stunning pop-up store at Beijing SKP. Located in the atrium on the first floor, this beautifully curated space blends elegant design with a warm, inviting atmosphere, embodying the brand’s signature refinement. The pop-up showcases the Après Ski collection, featuring luxurious fabrics and delicate textures that epitomize winter sophistication. Visitors are invited to immerse themselves in th

SDD24/47_05: Canada Goose has debuted an extraordinary pop-up store in Xi’an, blending the city’s rich cultural history with modern retail design. This unique space captures the brand’s deep connection to the Arctic, with a striking circular rooftop emblem symbolising its northern heritage and commitment to high-performance craftsmanship. Inside, the store highlights Canada Goose’s 2024 Fall/Winter collection, featuring premium outerwear and accessories renowned for their exc

SDD24/47_04: This holiday season, Maison Hermès in Shanghai presents a captivating display of artistry and festive cheer, crafted in collaboration with renowned American artist EJ Hill. Titled "Riding Through a Dream," the installation transforms the iconic space into a magical winter wonderland, offering visitors an unforgettable visual and emotional experience. Hill’s vision brings warmth, hope, and an air of whimsy to the festive season, blending Hermès’ timeless elegance

SDD24/47_01: Fendi has raised the bar with its Holiday Season 2024 installations, which adorn flagship stores worldwide. Drawing inspiration from its storied heritage, the Italian fashion house has masterfully blended tradition with modern artistry. Each display captivates with a combination of iconic elements like the Peekaboo and Baguette bags, gift boxes, and whimsical accessories, forming colorful, illuminated holiday trees. The installations evoke the brand’s signature e

SDD24/46_05: Louis Vuitton has once again elevated the art of visual storytelling with its latest seasonal displays in Taikoo Li, Chengdu, and the artistic installations at the Guangdong Guild Hall. This winter, the brand blends tradition, creativity, and nostalgia to create a captivating holiday experience. Storefronts feature whimsical carousels, lavish Christmas trees, and unique animal figures, leopards, giraffes, zebras, and ostriches—that transform the scene into a fest

SDD24/46_04: Manolo Blahnik, the iconic luxury footwear and accessories brand, has officially entered the Chinese mainland market with the grand opening of its first boutique in Shanghai’s prestigious Plaza 66. This milestone marks the brand's expansion into one of the most dynamic luxury markets in the world, signaling its commitment to a new audience. Designed under the direction of CEO Kristina Blahnik, the Plaza 66 boutique draws inspiration from the brand’s celebrated Lo

SDD24/46_03: Saucony's 'Urban Warm Winter Concept Space' at Shanghai's IAPM Mall offers city dwellers a cosy, immersive escape from the winter chill. This unique space is defined by its multi-level, circular design, inspired by the soft embrace of down feathers and styled in pristine white. Visitors are invited to explore the latest Urban Warm Feather collection, blending comfort and style in an atmosphere designed for warmth and relaxation. Interactive features, such as the

SDD24/46_01: Burberry has once again captivated audiences at the China International Import Expo, marking its fourth consecutive year of participation. This year’s pavilion is a testament to the brand’s ability to seamlessly blend heritage with modern creativity. Drawing inspiration from traditional British park landscapes, the design sets the stage for showcasing Burberry’s innovative winter collection. The pavilion artfully integrates elements from Burberry’s extensive arch

SDD24/45_04: Levi’s has once again partnered with the innovative brand GOODBAI for the second season of their 'Customised by GOODBAI 916' series. This collaboration blends cultural storytelling with retail design to create an immersive adventure that intertwines road culture with urban exploration. Levi’s SPACE in Shanghai transforms into a captivating scene where visitors can explore creatively designed installations and experience the nostalgic allure of the open road. Buil

SDD24/45_01: Gucci Beauty is debuting its 'Star Wishing House' at Shenzhen Mixc Time Square, celebrating the holiday season with the global launch of limited-edition makeup products from the Gucci Beauty Wishes Brilliant Holiday collection. Visitors can explore and unlock exclusive items, including the Gucci Colour Velvet Matte Lipstick, Gucci Starry Unlimited Eyeshadow Palette, and Gucci Admiration Star Blush. The 'Star Wishing House' combines the glamour of Gucci’s aestheti

SDD24/44_05: Giorgio Armani's "Love" limited-time experience has arrived in Beijing, following a successful run in Miami, Paris, Dubai, and Rome in 2022. This traveling installation is a sophisticated blend of art, fashion, and technology, brought to life through a collaboration with Italian artist Marcantonio. His featured panda sculpture, crafted with the brand’s signature elegance and meticulous detail, takes centre stage, alongside other lifelike animal sculptures. These

SDD24/44_04: UGG has transformed Shanghai’s Anfu Road into an autumn haven, inviting locals and visitors alike to embrace the season with flair. This engaging pop-up features vibrant art installations, including giant UGG boots and playful bear sculptures, creating a lively backdrop for exploring UGG’s seasonal collections. Each visual detail contributes to a "Hi" experience, with interactive "Hi spots" scattered along the street for spontaneous photo opportunities that captu

SDD24/44_03: Shanghai’s Plaza 66 has welcomed Through the Keyhole, Schiaparelli’s debut retail exhibition in Asia. This striking pop-up is helmed by the brand’s creative director, Daniel Roseberry, and showcases Schiaparelli's blend of heritage and modern design in an immersive space that draws visitors into its unique world. Located in the iconic atrium of Plaza 66, this limited-time experience combines Schiaparelli’s ready-to-wear collections with interactive displays that

SDD24/43_04: Hermès has unveiled its newly opened store in Shenzhen's MixC, blending the brand's timeless aesthetic heritage with the vibrant energy of the city. This store is a testament to the creative synergy between Hermès’ rich design tradition and Shenzhen’s innovative spirit, resulting in a space that feels both classic and contemporary. The store’s design concept draws inspiration from Shenzhen's reputation as a hub for cutting-edge innovation. The space features a se

SDD24/43_01: Tiffany & Co. has once again captivated audiences with its latest IRL concept, presenting the 2024 Tiffany Blue Book High Jewellery collection in Beijing. The autumn collection, titled Tiffany Céleste, showcases the brand’s continued exploration of the universe through the lens of high jewellery, with previous spring and summer pieces also on display. Nathalie Verdeille, Tiffany’s Chief Artistic Officer for Jewellery and High Jewellery, has drawn inspiration from

SDD24/42_05: Prada has recently opened its breathtaking new boutique at Wuhan SKP, bringing the brand’s signature luxury and artistry to the heart of the city. Spanning over 1,000 square meters, the boutique offers a full range of men's and women's ready-to-wear, leather goods, footwear, accessories, and selections from the coveted Prada Home collection. A highlight of the store is its private space, dedicated to exclusive items such as the boutique jewellery line, including

SDD24/42_04: Stepping into the Dolce & Gabbana Caffè feels like being transported to the sun-drenched streets of Sicily. The vibrant colors and intricate designs, drawn from the brand's signature Sicilian roots, create an atmosphere that's both artistic and immersive. Folk-inspired prints, reminiscent of traditional Sicilian horse-drawn carts, enrich the space, inviting guests to explore the cultural heritage that defines Dolce & Gabbana. It’s a space where the beauty of Ital

SDD24/41_04: Canada Goose has unveiled a new limited-time pop-up store in Zhengzhou, bringing a fresh blend of tradition and modern design to the ancient capital. This is the brand’s first official pop-up store in the city, and its striking visual design is inspired by the iconic Canada Goose logo. At the centre of the store, a bird's-eye view of the Arctic Circle is featured, symbolising the brand's deep connection to the northern heritage and rugged environments. The store

SDD24/40_05: Jo Malone’s latest pop-up at the iconic Wuzhong Market in Shanghai transports visitors to a world inspired by classic British marketplaces. The 'Antique Shop' concept blends nostalgia with modern retail, offering an immersive experience that beckons shoppers to explore every corner. Shoppers can snap photos and share them on Xiaohongshu to receive a fragrant surprise, turning this pop-up into a social media-friendly adventure. With limited edition tote bags up fo

SDD24/40_03: The Coach Tabby Shop has made a bold impression in two of Beijing's key retail destinations: SKP and Wangfujing. This installation beautifully blends Coach's signature luxury with the casual, urban charm of a classic New York City bodega, creating an engaging outdoor experience that captures attention and dirupts the everyday. The design brings a unique fusion of global fashion and local street culture, drawing customers into an immersive retail environment that

SDD24/40_02: In a striking blend of sport, fashion, and iconic architecture, Lacoste staged a spectacular brand gala at the Great Wall of China. This event, part of their bold 'Play Big' campaign, brought the brand’s heritage to life in an unprecedented way. Drawing from its rich tennis roots, Lacoste transformed a section of the Great Wall into a symbolic tennis court, showcasing the power of merging brand identity with innovative physical activations. This bold move not onl

SDD24/40_01: The Jellycat Café Shanghai limited-time experience store at Jing'an Kerry Center offers an immersive journey into the world...