SDD24/31_03: Experience the best in physical brand engagement with the Prada Paradoxe perfume Pop-Up Truck, located at Hangzhou's Hubin Yintai in77. This limited-time event invites visitors to escape the summer heat and immerse themselves in Prada's luxurious world, offering a unique sensory journey through their latest fragrance collection. Pictures courtesy of Hangzhou Hubin Yintai in77.

SDD24/30_02: Gucci has unveiled its 2024 Autumn/Winter Menswear Series through a captivating limited-time event at the Chengdu Taikoo Li boutique in Jinjiang District. This experience features vibrant window displays and interactive sound effects for an immersive atmosphere. Collaborating again with Zhu Xiaorui, the artistic director of the Shanghai Bund Art Museum, Gucci presents a number of innovative art projects instore that push creative boundaries, creating an engaging

SDD24/30_01: Jo Malone has partnered with Paddington™ to create a unique "marmalade" collection designed to uplift the spirits. Consumers can experience this collaboration in person by following Paddington’s trail through the city, taking the No. 2 Line and the sightseeing bus, both adorned with Paddington’s imprint, to a limited-time pop-up space at the Shanghai Bund International Passenger Transport Center. Here, visitors can explore the Paddington's collection and enjoy a

SDD24/29_04: The recently launched Mugler and Gentle Monster collaboration series is now celebrated with exclusive pop-up events in Shanghai and Seoul. These limited-time spaces showcase the collection's global debut. Visitors can immerse themselves in the bold and dynamic essence of both brands, brought to life through the captivating movements of kinetic objects. Pictures courtesy of Gentle Monster.

SDD24/29_02: Dior's DiorAmour limited series brings a heartfelt touch to the SKP pop-up boutique in Beijing. This collection features creative prints and romantic designs on items like wrap sweaters, T-shirts, and poplin shirts, each piece narrating a poetic story. Handbags and shoes adorned with heartwarming decorations showcase an avant-garde style, while accessories convey tender love confessions, making each item a unique expression of affection. Pictures courtesy of Dior

SDD24/28_04: Experience the fusion of travel and coffee at Louis Vuitton's "Beijing Style" limited-time space, open at the Cube, 798 Art District. This unique collaboration with Arabiaca Coffee invites visitors to savour the new flavours of summer, explore a curated city guide, and embark on a literary journey. After extensive cooperation and meticulous planning, Louis Vuitton and Arabiaca present a harmonious blend of their philosophies: "Life itself is a journey" and "See t

SDD24/28_03: Experience the essence of Loewe's new season at their limited-time pop-up boutique on the North Atrium on the first floor of Wuxi Hang Lung Plaza. Visitors can discover a curated selection of ready-to-wear clothing, handbags, and accessories at No. 139 Renmin Middle Road in the Liangxi District. Pictures courtesy of Wuxi Hang Lung Plaza.

SDD24/28_02: Experience the epitome of summer bliss at the Diptyque Summer Lights Party. Nestled within the vibrant Taikoo Li Qiantan in Shanghai, this event transforms relaxation into an art form. Imagine lounging by the pool amidst chic lounge chairs, under parasols, indulging in refreshing ice cream—the ambiance mirrors a Mediterranean beach getaway. It's the perfect blend of luxury and leisure, promising an unforgettable summer celebration unlike any other. Pictures court

SDD24/27_05: Tiffany & Co.’s store in Shanghai’s Taikoo-Li Qiantan retail development features a striking façade made of 6,988 handcrafted glass “diamonds,” reflecting the brand’s iconic jewelry designs. By day, these diamonds shimmer with reflected and refracted light, while at night, LED lighting illuminates the façade in an array of colours, including the signature Tiffany Blue®. Located centrally in Taikoo Li Qiantan, a luxury retail hub completed in 2021, the design by M

SDD24/27_04: Experience the latest enchanting Dioriviera pop-up boutique in Xiamen, where Dior unveils a new limited series offering visitors a truly captivating and immersive brand experience. The boutique's exquisite design features shell carvings that evoke a leisurely coastal rhythm, while vivid relief textures bring wild animals to life, crafting a fresh and natural summer atmosphere. Pictures and video courtesy of Dior.

SDD24/27_01: Discover Loewe Chengdu Gaozhai, a distinctive brand experience in Chengdu Taikoo Li. This store masterfully blends traditional Chinese and Spanish design elements, showcasing Loewe's Mediterranean heritage within the historic Gaozhai building. Visitors can explore the latest men's and women's ready-to-wear collections, along with a range of accessories including handbags, shoes, glasses, and small leather goods. The store also features exclusive products availabl

SDD24/26_03: Discover the vibrant essence of the city with Loro Piana's "Into The Wild" capsule series at their limited-time pop-up store, now open in the first-floor atrium of Beijing SKP. This unique experience invites you to connect with your inner wilderness amidst the urban landscape, inspired by primary colors and the tranquility of nature. Pictures courtesy of Loro Piana.

SDD24/26_02: Experience Jo Malone's "Island Holiday" flash event at Shanghai's Zhang Garden for a limited time. This immersive event transforms a corner of Shanghai into a tropical paradise, complete with refreshing sea breezes and vibrant island vibes. Visitors can follow the scent of "Snow Pomelo" to instantly switch to vacation mode under the 28°C pomelo shade, dive into the essence of "Yellow Hibiscus" by the beach where the cool sea air invigorates the senses, and relax

SDD24/25_04: Experience the allure of the Mediterranean this summer with Diptyque at Majiaxiang, Taikoo Li, Chengdu. Visitors can take a dive into a vibrant summer party and immerse themselves in the bright, captivating fragrances that evoke the essence of the Mediterranean coast. Pictures courtesy of Chengdu Taikoo Li.

SDD24/24_05: Embark on a sensory journey with "The Art of Perfume," Chanel's exclusive tour celebrating the iconic "Chanel No. 5," within MC House in Chengdu. Visitors can dive into personalised fragrance experiences and interactive perfume classes that showcase Chanel's creative brilliance and craftsmanship. Pictures courtesy of MCHouseCN.

SDD24/24_02: The LOEWE x ON collaboration limited-time boutique has now arrived in Chengdu, offering a unique and engaging experience for sports and fashion enthusiasts. Discover this exclusive pop-up at 2F, Chengdu SKP K Avenue, located in the North Section of Tianfu Avenue, High-tech Zone, Chengdu. Pictures courtesy of Loewe.

SDD24/23_05: Experience the enchanting world of Charlotte Tilbury at the Pillow Talk Flash Party in Chengdu. This pop-up activation...

SDD24/23_04: Experience the essence of summer at the Nespresso Seaside Newsstand on the stunning Aranya Golden Coastline. This...

SDD24/23_02: The Hennessy x NBA pop-up court has arrived at Qiantan Taikoo Li, delivering a unique basketball experience. On-site...

SDD24/23_01: Nike's "On Air" extraordinary innovation experience event, held at Orbit in Shanghai's West Bund Financial City, offered a...

SDD24/22_01: Discover an exceptional physical brand experience at the LOEWE x On limited-time pop-up space in Shanghai. Located at the...

SDD24/21_03: Fenty Beauty Alley, a limited-time pop-up experience space, has debuted in Shanghai with a surprise visit from brand founder...

SDD24/21_02: The Louis Vuitton 2024 Early Autumn Men's Series offers an exclusive and immersive experience at Taikoo Li, Qiantan....

SDD24/21_01: Experience the enchanting Miss Dior solid fragrance series pop-up installation, where fragrance becomes an art. Consumers...