Lacoste’s Paris flagship is reborn as a clay-court stadium for its “Roland-Garros 2025” animation. The immersive takeover merges athletic heritage with the new collection, using a rich terracotta palette to create a living tribute to the iconic tournament. It’s a masterclass in experiential retail where sport and Parisian elegance collide on the Champs-Élysées.

SDD25/19_03: Nespresso makes a stylish return to the French Riviera with La Plage Nespresso, its retro-inspired beachside activation at the Festival de Cannes. Now in its 13th year as an official partner, the brand reimagines the summer coffee ritual through a nostalgic 1990s lens, complete with pastel hues, sun-bleached tones, and cinematic flair. Set against the glamour of Cannes, the space blends film culture with laid-back coastal vibes, serving up chilled Coffee+ blends

SDD25/18_04: Summer Fridays has landed in Paris with a radiant café takeover at Café Kitsuné Vertbois, blending California cool with Parisian charm in one of the city’s most stylish neighbourhoods. To celebrate the beauty brand’s arrival in France, Café Kitsuné has been transformed into a sun-drenched pop-up serving a curated menu of Summer Fridays-inspired drinks, including the Jet Lag Latte, Pink Cloud Matcha Coco Latte, and Iced Endless Summer Refreshers. Delicate floral t

SDD25/13_04: Acqua di Parma has opened Casa Acqua di Parma, its new flagship in Paris at 205 rue Saint-Honoré, designed by Dorothée Meilichzon. The boutique blends Italian craftsmanship with Parisian sophistication, featuring iconic brand elements like signature arches and citrus motifs. The Maison’s yellow is reimagined with a high-gloss lacquer finish, complemented by Parisian woodwork and handmade terracotta tiles. The space is divided into a discovery area and an intimate

SDD25/13_02: Glossier, in collaboration with Random Studio, unveiled an AI-powered fragrance experience in Paris to launch its Fleur scent, redefining how consumers interact with scent in retail. Set in Galerie Joseph in Le Marais, the space transformed into a ‘roaming field’ where pastel wildflowers and shifting lilac petals mirrored guests’ movements, creating a dreamlike atmosphere. Three modernist scent pavilions represented Glossier’s perfumes through color, sound, and l

SDD25/09_05: Paris Fashion Week has long been a stage for boundary-pushing collaborations, and this season, Style Not Com x Zara is delivering an unforgettable experience. the two brands are coming together to present a one-of-a-kind pop-up café that blends fashion, culture, and immersive retail design. Located at Petit Bon Paris (47 rue Cler, 75007), the Café Style Not Com x Zara is more than just a coffee spot, it’s a fully immersive brand experience. Designed with meticulo

SDD25/08_01: Lacoste’s Lenglen Window and In-Store Activation at its Champs-Élysées flagship is a masterclass in heritage-driven retail design. Launching the Lenglen Bag as part of Spring/Summer 2025 Chapter 1, the activation draws inspiration from the pleats of the iconic tennis skirt, blending sporting heritage with high-fashion elegance. First seen on the FW24 runway, this structured shoulder bag balances feminine styling with practicality, reinforcing Lacoste’s legacy in

SDD25/05_04: Paris, the city of love and fashion, played host to an unforgettable activation by Pull&Bear. Teaming up with renowned French artist Thomas Lélu, the brand unveiled a vibrant pop-up experience in the heart of Le Marais, blending art, fashion, and culture in a uniquely immersive setting. The collection, featuring Lélu’s signature handwritten Instagram phrases, was exclusively available in this conceptual café, where visitors could enjoy artisanal matcha and freshl

SDD24/46_02: For Fall / Winter 2024, Lacoste has unveiled a visually stunning holiday campaign that brings the festive spirit to life at its iconic flagship on the Champs-Élysées in Paris. This season, Lacoste has transformed its window displays and in-store experience into a frosty wonderland, seamlessly blending the essence of the brand with the joy of the holiday season. The holiday collection, featuring everything from the classic polo shirts and stylish sneakers to chic

SDD24/44_02: Lacoste has reopened its Marais boutique in Paris, introducing a stunning redesign that merges contemporary elegance with the brand’s historic charm. Situated on Rue Vieille du Temple, this intimate 80 m² space pays homage to Lacoste’s DNA with refined materials like velvet and recycled petit piqué, which harmonize beautifully with the boutique’s natural stone walls. Visitors are welcomed into an atmosphere that embodies Lacoste’s commitment to quality and authen

SDD24/43_05: Located at 58 Avenue Montaigne, Paris, Jacquemus' latest store installation is a bold testament to the brand's playful approach to retail. Stepping inside, visitors are greeted by an enormous desktop computer replica, a unique twist on digital-meets-physical design. The oversized screen captivates with a scrolling showcase of Jacquemus' latest collection, blending a virtual shopping experience into the tangible space. Adding a clever touch, a sticky note humorous

SDD24/42_01: As the autumn season ushers in unpredictable weather, Rains, the Danish outerwear brand, is expanding its presence in Paris with an innovative pop-up at Galeries Lafayette Haussmann. Known for its sleek, weather-resistant designs, Rains has created a striking, event-focused space in the atrium of the men's building, designed to captivate shoppers with its raw geometric lines and industrial aesthetic. Spanning thirty square meters, the pop-up is a visually stunnin

SDD24/39_04: The Refy Café in Paris offers a unique blend of beauty and coffee culture. Located at 29 Rue De La Villette, the café invites visitors to enjoy coffee and pastries while connecting with the beauty brand in an inviting, and socially shareable setting. Pictures and videos courtesy of Refy Beauty.

SDD24/31_01: To celebrate the 2024 Olympic Games, Bumble has partnered with GoodNews to open its first coffee shop, Café Bumble, in Saint-Germain-des-Prés, Paris. This unique venue, designed to welcome the influx of global visitors, offers a cosy setting for Bumble users to meet their matches or take a break between events. Visitors can enjoy the exclusive Bumble Latte, a flavoured coffee available hot or cold, alongside special pastries created by Copain Paris. Pictures cour

SDD24/30_03: Solebox Paris, the brand's seventh location, has opened in the 1st arrondissement on Place du Marché Saint-Honoré. This store is inspired by a classic Parisian brasserie, featuring brass details, solid stone elements, and a striking bright yellow facade. In collaboration with Cafeinn Paris, it also offers specialty in-store coffee. To mark the opening, Solebox has launched an exclusive adidas Originals x Solebox Handball Spezial and a Saint-Honoré-inspired capsul

SDD24/29_03: Throughout July and August, the Foot Locker Barbes store in Paris has been transformed into an immersive Jordan Brand experience space. This initiative, part of Foot Locker's exclusive partnership with Jordan, offers a unique retail environment where the community can engage with the broader campaign and access exclusive products, showcasing the best of both brands, and delivering a memorable and interactive shopping experience. Pictures courtesy of Footlocker Fr

SDD24/28_05: Dior's Champs-Elysées boutique in Paris has unveiled a special window display to celebrate the launch of a new collection designed by Maria Grazia Chiuri for the Paris 2024 Olympic and Paralympic Games. This immersive experience highlights Dior's innovative approach to retail, blending fashion and sports to create a captivating visual spectacle. Pictures courtesy of Dior / Luca Albero via LinkedIn.

SDD24/28_01: Ami Paris has brought a stylish French Touch to Galeries Lafayette Haussmann this Summer. The iconic fashion label has transformed the renowned department store, featuring everything from vibrant window displays to a rooftop takeover with La Cabane AMI, an ice cream parlour and crêperie. As part of the La French Touch event, showcasing the finest in French fashion, beauty, decoration, and gastronomy, AMI Paris are infusing the venue with chic Parisian flair. Foun

SDD24/27_02: Solebox and adidas Originals collaborated to tease the opening of a new Solebox store in Paris by taking over Café Fringe in...

SDD24/24_04: Experience the epitome of chic at the 7th Heaven terrace of Printemps Haussmann in Paris, transformed into the glamorous Sun Club by Veuve Clicquot for the summer. Perched atop the iconic department store, this elegant beach-style restaurant, redesigned by studio Marcel Poulain, offers a stylish bar, cozy tables, plush poufs, and vibrant yellow parasols, all imbued with Veuve Clicquot's signature flair. Visitors can enjoy a glass of champagne while soaking in bre