Salomon’s global flagship in Chengdu’s Taikoo Li reimagines outdoor retail as a cultural experience. Blending skiing and trail running, the two-storey space fuses French performance heritage with Eastern imagination through a “Gateway to the Stars” concept. Immersive architecture, layered light, and multisensory touchpoints transform the store into a lifestyle hub, not just a place to shop. A strong example of how future retail becomes experiential, local, and community-drive

adidas Hybrid Hotel in East London redefines brand activations: a free, immersive recovery space blending red-light therapy, coaching, supplements, and The Circuit Suite for elite product testing. It turns wellness into experience, making performance accessible to all while deepening brand connection and showcasing future retail possibilities. This is experiential retail at its best, interactive, purposeful, and human-centred.

New Balance’s renovated Harajuku flagship shows how physical retail becomes a true brand home. More than a store, it’s a living expression of craft, community and identity. The space blends heritage with future performance, proving retail isn’t about transactions but connection. By creating a human, timeless environment, New Balance turns its flagship into a cultural touchpoint where brand, story and experience come alive.

On Running opens its largest Greater Bay Area store in Guangzhou, creating an immersive space inspired by Tianhe Park’s running routes. With coffered ceilings mimicking tree-lined paths, shimmering light, and earthy tones, the store blends urban nature with an active lifestyle. Playful oversized shoelace installations and new capsule collections turn the space into a dynamic brand experience that connects design, movement, and community.

Nike’s King’s Road store reopens as a celebration of the modern female athlete — blending performance, fashion, and heritage. Inspired by the winged goddess of victory, it merges sculptural design, curated edits, and storytelling to redefine sport as lifestyle. Retail becomes empowerment: a space where women feel seen, inspired, and unstoppable.

Saucony’s Tracing the Source of the Stream pop-up in Guangzhou blends the brand’s running heritage with the city’s water culture. Inspired by Saucony Creek, the space uses flowing wood and stone design to mirror movement. Featuring interactive zones, product showcases, and a co-branded café with Green House, it connects sport, culture, and community. More than a retail moment, it’s an immersive journey celebrating flow, heritage, and the beauty of motion.

Adidas opens a new concept store in Shanghai’s Xintiandi, blending heritage and innovation. Inspired by Art Deco and Shikumen architecture, the space features mosaic tiles, brass inlays, and lush greenery. A sculptural 3D Trefoil anchors the design, merging art and identity. Raw metal details add an industrial edge, while the tranquil courtyard feel celebrates Shanghai’s past and future. A masterclass in cultural storytelling and experiential retail.

On lands at Bangkok’s ICONSIAM with a flagship that fuses Swiss precision and Thai inspiration. Drawing from Khon Kaen’s Blue Spring, the 826 sqm store features natural textures, curved design, and an interactive Magic Wall showcasing On’s innovations. Divided into zones for running, training, lifestyle, and tennis, it doubles as a hub for the city’s running community with workshops and run clubs. More than retail, it’s a cultural destination blending performance, storytellin

Nike Running @ The Corner in Nordstrom NYC blends performance, lifestyle, and community. Showcasing Pegasus, Vomero, and Structure alongside women’s apparel and customization, the space hosts weekly runs, recovery workshops, and tutorials. More than a pop-up, it’s a retail clubhouse that inspires connection and celebrates running culture, merging Nike innovation with Nordstrom service to transform shopping into shared momentum and storytelling into community fuel.

adidas Originals lands in Cairo with a striking new concept store at Mall of Arabia. Featuring a glowing blue trefoil, sleek design, digital storytelling, and an iconic sneaker wall, the space blends lifestyle, sport, and fashion into one immersive experience.

Lacoste’s “Fall Winter 2025 – Chapter 1” on Paris’s Champs-Élysées is a masterclass in immersive retail. Neon-lit tennis courts, life-sized trees, and a crocodile sculpture made of foliage blur indoor and outdoor worlds. Earthy tones, curated displays, and a forest mural create a sensory playground where sport meets nature, turning the store into an experiential destination that brings the brand’s heritage and identity to life.

adidas Originals transforms Chengdu’s Taikoo Li into a vibrant cultural playground with “Clover Panda Station,” a bold collaboration with artist Dorophy Tang. Giant adidas-clad panda statues blend streetwear with Chinese heritage, guiding visitors through an immersive art trail. From playful installations to a panda-themed capsule and customisation stations, the experience invites interaction, self-expression, and storytelling. This is streetwear reimagined — hyper-local and

adidas Originals reopens its Manchester Market Street store with a bold tribute to Oasis, just in time for the band’s Live ‘25 tour. Featuring a two-floor experience, the space blends archive pieces, 90s-inspired style, and customization zones. Fans can explore rare memorabilia, shop the full 26-piece collection, and relive the band’s legacy. More than a retail drop, this is cultural storytelling, a love letter to music, Manchester, and timeless style.

CLOT brings streetwear swagger to Soho with the debut of its CLOT Country Club pop-up, timed to Wimbledon 2025. Set across two levels in London’s Bridle Lane, the space blends sport, culture, and style — from tennis-inspired interiors and adidas collaborations to exclusive drinks at CAFÉ AO and immersive basement installations. With live Wimbledon screenings, limited drops, and a membership programme, it’s more than retail, it’s a full-on cultural clubhouse experience.

A fresh take on flagship retail lands in Marbella, as the brand unveils its new concept store in the heart of Puerto Banús. Blending Mediterranean elegance with tennis heritage, the space features contrasting interiors inspired by white courts and warm clay tones, plus a serene outdoor garden for relaxed moments. More than a store — it’s a seasonal moodboard and a must-visit destination on the Costa del Sol.

Kith for Wilson serves a grass-court fantasy in the heart of Shanghai with a limited-time experience space inspired by Wimbledon. Lush greenery, vintage tennis cues, and exclusive racket drops create an immersive environment where sport meets streetwear. This isn’t just a pop-up, it’s a celebration of legacy, style, and love for the game, brought to life through tactile storytelling and limited-edition design. A standout global activation where fashion and performance collide

Lacoste brings the spirit of Roland-Garros to Beijing with the Little Crocodile Tennis Bureau, an immersive celebration of French style, tennis heritage, and cross-cultural creativity. From clay courts imported from France to Panama hat customisation, live match viewings, and a limited-time pop-up shop, this dynamic activation fuses elegance and sport with a local twist. It’s a bold reminder that experiential retail, when done right, can cross borders and create lasting impac

Lacoste’s Paris flagship is reborn as a clay-court stadium for its “Roland-Garros 2025” animation. The immersive takeover merges athletic heritage with the new collection, using a rich terracotta palette to create a living tribute to the iconic tournament. It’s a masterclass in experiential retail where sport and Parisian elegance collide on the Champs-Élysées.

SDD25/20_03: HOKA and Xsneaker have unveiled a standout retail experience with their Greenhouse Garden installation at the Southern Song Dynasty Royal Street store. Created to celebrate the launch of the Mafate Speed 4 Lite, the immersive concept draws from the idea of a greenhouse ecosystem, where light filters through transparent glass to spotlight thriving greenery. This setup reflects the symbiotic relationship between nature and city life, offering a calming, atmospheric

SDD25/20_01: Lululemon has reimagined its Fifth Avenue flagship with a bold, all-blue takeover that brings its Align collection to life through immersive design. In collaboration with Team Epiphany, the space has been transformed into a sensory experience centred on softness and movement. Billowing translucent fabrics, fluid sculptural forms, and gentle lighting create an atmosphere that mirrors the lightweight comfort and freedom of the iconic Align Pant. The entire environm

SDD25/19_05: Nordstrom has transformed its flagship NYC store with an immersive takeover by New Balance, bringing the brand’s fusion of sport and culture to life through a dynamic pop-up experience at The Corner. This unique installation highlights New Balance’s commitment to craftsmanship, innovation, and community, offering a curated selection of footwear, apparel, and accessories for all ages. The space evolves through themed activations that explore the brand’s identity ,

SDD25/18_05: Lululemon’s Tennis Club activation in Beverly Hills served as a masterclass in experiential retail, celebrating the launch of the brand’s new tennis collection through an immersive, community-driven event. Blending on-court play with poolside leisure, the activation transported guests into a curated lifestyle moment that went far beyond traditional product launches. At the heart of the experience was the Styling Pavilion, a luxe, hands-on space offering personali

SDD25/18_03: In the heart of Seoul’s trend-setting Seongsu district, adidas Originals has launched a flagship store that redefines what retail can be, more than a store, it’s a cultural statement. Designed in collaboration with Checkland Kindleysides, the space blends Brutalist architecture with refined minimalism, paying homage to the area’s industrial past while embracing its creative present. The striking red brick façade sets the tone for what unfolds inside: a multi-floo

SDD25/17_03: Wilson has launched a striking Dress Up pop-up shop in Shenzhen’s Vientiane World Time Square, transforming traditional retail into an immersive experience inspired by the form and feel of a tennis ball. The standout feature is a translucent dome structure that echoes the ball’s signature suture lines, guiding visitors through a fluid, design-led space. This architectural approach not only captures the essence of Wilson’s sporting heritage but also elevates the s