SDD25/09_02: Longchamp reimagines retail with its latest immersive concept, the Longchamp Vegetable Garden. This activation blends fashion, nature, and French countryside charm, offering visitors a serene escape in the heart of Shanghai. It reflects the brand’s effortless Parisian style and commitment to sustainability. Interactive elements like a French spice class and fruit and vegetable ring toss turn shopping into an engaging experience. Adding to the charm, Longchamp col

SDD25/08_03: Loewe is redefining experiential retail with its Golden Cycling Tour, a campaign that seamlessly blends luxury fashion, local culture, and interactive exploration. In partnership with Hello Bike, this initiative invites participants to explore Shanghai on custom-designed golden bicycles, inspired by the shimmering gold facade of the newly opened Loewe House in Shanghai. By cycling a total of 3 kilometers, riders earn a limited-edition medal, which grants access t

SDD25/08_02: Miu Miu is redefining experiential retail with its latest "Gymnasium" series pop-up store at Hangzhou MixC. The space merges sports aesthetics with high fashion, featuring wood-coloured display racks and soft lighting that create a warm, contemporary ambiance. The collection highlights a contrast of wide and short silhouettes, incorporating Plume, Tyre, and Gymnasium sneakers, as well as the debut of the new Boxeaur shoes. Complementing this, the Miu Miu Custom W

SDD25/07_05: Zara’s latest collaboration with Butterbear brings a whimsical and heartwarming retail experience to life at the Shanghai Anfu Road pop-up store. This limited-time space blends playful visual merchandising, immersive storytelling, and interactive design, creating a shopping experience that feels more like stepping into a charming, nostalgic world. The Butterbear for Zara collection is available both online and in select Zara stores, including Chengdu Taikoo Li an

SDD25/07_03: Loewe has unveiled its latest architectural masterpiece in Shanghai with the opening of Casa Loewe at No. 1515, Nanjing West Road, Jing’an District. The store’s breathtaking golden façade, crafted from 35,536 handcrafted ceramic tiles by Barcelona-based Studio Cumella, is a testament to the brand’s dedication to material innovation and artisanal excellence. Each tile undergoes a meticulous five-step process, shaping, drying, glazing, firing, and packaging, result

SDD25/06_05: Lego® has unveiled a captivating limited-time pop-up event, the "Heart Flower Shop" at Majiaxiang in Chengdu Taikoo Li. This romantic activation is designed to celebrate love and creativity through immersive experiences and interactive installations. With the theme "Build with love, let your heart bloom," the Lego Heart Flower Shop encourages visitors to express their emotions through playful and artistic Lego builds. At the heart of the activation is a beautiful

SDD25/06_04: Dior Beauty’s Miss Dior Love Workshop is an immersive celebration of fragrance, florals, and craftsmanship, designed to bring the world of Miss Dior to life. This beautifully curated experience invites visitors to explore the iconic scent through a sensory walkthrough, where the air is filled with delicate floral notes that embody femininity and elegance. Inside the Miss Dior Perfume Immersion Space, guests can engage with the fragrance in a mist-filled atmospher

SDD25/05_02: Burberry has unveiled a stunning limited-time boutique in Harbin, blending British heritage with the city's winter charm. Inspired by a classic London park pavilion, the space contrasts beautifully with Harbin’s snowy streets, offering a warm and immersive experience. The design pays homage to Burberry’s legacy in outerwear, echoing the protective yet stylish essence of its latest collection. Inside, visitors can explore the brand’s winter lineup, including jacke

SDD25/04_04: Puma transformed Shanghai’s West Bund Dream Center into a high-energy hub, launching the Speed Cat Immersive Racing Entertainment District. This activation merged motorsports with urban streetwear, delivering an unforgettable experience. By evolving its Speed Cat theme into an interactive space, Puma redefined experiential retail. Instead of static displays, visitors engaged with the racing-inspired collection through cutting-edge visuals and hands-on activations

SDD25/04_03: Burberry unveiled a stunning festive installation at the West Bund Dream Center Dockyard Plaza in Shanghai, showcasing its iconic cashmere scarf in a dynamic fusion of art and fashion. Designed by Lepouvoir Group, the display featured vibrant colors and flowing shapes, capturing the softness and elegance of Burberry’s signature check pattern. Blending physical and digital experiences, visitors could scan a QR code to try on scarves virtually. This installation ex

SDD25/04_02: In celebration of the Year of the Snake, Jordan World of Flight Chengdu features the striking "Silver Python Invasion" installation, a bold representation of transformation and resilience. The monumental silver python, shedding its old skin, symbolises the Jordan Brand’s fearless spirit and innovative drive. Positioned at Chengdu IFS, the installation captivates visitors with its dynamic design and interactive elements, setting the tone for a new chapter in retai

SDD25/03_02: Hourglass Cosmetics’ Take Over Shanghai exhibition, held at the historic Lanxin Building at Rock Bund Source, provided an immersive experience where beauty and art intertwined. The event celebrated the debut of Red 0, a vegan red hue featured in their new Phantom Volumizing Glossy Balm, with an installation designed in collaboration with renowned artist Andrés Reisinger. Known for his signature pink drapery, Reisinger transformed the space with bold red tones, br

SDD25/03_01: This Spring Festival, Miu Miu celebrates the Year of the Snake with a series of immersive events across Shanghai, Guangzhou, and Beijing, blending cultural heritage with modern fashion. In Shanghai, the festivities begin at BOOCUP | Raccoon Records, where Miu Miu Brand Ambassador Liu Boxin debuts Come Dance (Miu Miu Encounters), a special New Year’s prelude. Guests can enjoy an exclusive listening experience and vinyl record signing, along with the chance to coll

SDD25/02_04: Moschino has made a bold statement in Beijing with the grand opening of its flagship store in the vibrant Taikoo Li Sanlitun district. Designed by creative director Adrian Appiolaza, the 200-square-meter boutique introduces an elegant and artistic new retail concept. Located on the bustling main street of the South District, the store showcases Moschino’s latest collections, including the 2025 Spring/Summer menswear and 2025 Early Spring womenswear lines, part of

SDD25/02_02: In the heart of Shanghai's Huaihai Middle Road, New Balance has opened its first-ever NB Grey R concept store, redefining retail design with a seamless blend of urban sophistication and natural tranquility. The store's interior is a tribute to timeless gray aesthetics, where the calmness of stone meets the warmth of wood, evoking the serene interplay of morning mist and evening haze in a winter forest. Accented with natural plants, the space embodies quiet growth

SDD25/01_04: Shanghai's Wujiang Road has been transformed with the unveiling of Butterful & Creamorous’s collaboration with Valentino Beauty. Themed around "Wilderness Purple," this partnership redefines retail design by blending French romance with Italian luxury. The store’s design immerses visitors in a serene yet vibrant atmosphere, where every detail, from lighting to textures, conveys a sense of passion and refinement. The result is a space that combines indulgence and

SDD25/01_02: Canada Goose has unveiled a stunning immersive exhibition at Zhangyuan in Shanghai, inviting visitors to explore its heritage and innovative vision. Located at W1, 280 North Maoming Road, Jing’an District, the experience celebrates the brand's 67-year legacy, tracing its Arctic inspirations and groundbreaking achievements. Visitors are guided through iconic archival pieces and introduced to a new capsule collection, blending exquisite craftsmanship with cutting-e

SDD25/01_01: Louis Vuitton and Takashi Murakami have reunited to celebrate 20 years of their iconic partnership with the launch of Louis Vuitton × Murakami 2.0. This refreshed collaboration revisits the groundbreaking designs that first captivated the world in 2003, when Louis Vuitton’s then-artistic director, Marc Jacobs, invited Murakami to reimagine the brand’s Monogram pattern. The result was a kaleidoscopic transformation of the iconic motif, blending Murakami’s vibrant

SDD24/50_05: Balenciaga has unveiled its largest flagship store in China, located in the prestigious Xingye Taikoo Hui on Shanghai’s Nanjing West Road, a prime luxury retail destination. Spanning 940 square meters, the store’s design embraces an industrial aesthetic with high ceilings, exposed steel skeletons, and raw structural elements that create a bold, modern atmosphere. The smoked black glass façade with partially transparent windows offers passers-by a glimpse into the

SDD24/50_04: Valentino has unveiled its Avant Les Débuts 2025 early spring collection through a stunning pop-up concept store at SKP Beijing. Designed by Creative Director Alessandro Michele, the space showcases an elegant selection of men’s and women’s ready-to-wear, handbags, shoes, and accessories, including the highly anticipated Valentino Garavani Viva Superstar, 9to5, and Nellcôte handbags. Celebrating the holiday season, the pop-up merges luxury with creativity, offeri

SDD24/50_02: Puma’s "Forever Faster" roadshow is a masterclass in blending experiential design with brand storytelling, creating a high-energy celebration of speed and style. The event transformed its venue into a racing-inspired wonderland, with a bold colour palette of silver, red, and black and dynamic lines mimicking a racetrack's curves. Visitors were immersed in a sleek and vibrant atmosphere that showcased Puma’s Speedcat shoes and autumn-winter collection, all while c

SDD24/49_04: Gucci has elevated holiday cheer with its festive Gucci Gift window displays, transforming iconic cities like Chengdu, Shenzhen, Los Angeles, New York, London, and Milan into dazzling celebrations of light and style. Each installation reflects the warmth and joy of the season, blending vibrant colors, sparkling details, and Gucci’s iconic Double G elements. From neon-lit cityscapes to the glow of winter evenings, these displays create a unique dialogue with urban

SDD24/49_03: Arc'teryx has unveiled its ReBIRD™ Service Center (RSC) Snowfield Limited-Time Experience Space at Songhua Lake in Jilin City, celebrating the brand’s passion for sustainability and mountain adventures. This temporary installation invites visitors to immerse themselves in the thrill of the ski season while embracing the principles of environmental responsibility. Through its ReBIRD™ initiative, Arc'teryx reimagines outdoor gear, extending its lifecycle and reduci

SDD24/49_01: Step into Diptyque’s Felt Wonderland by Lucy Sparrow, a magical fusion of artistry and immersive retail design that redefines festive shopping experiences. At the heart of this activation is a striking felt installation, adorned with golden stitches cascading like ribbons, radiating warmth and whimsy. This enchanting centrepiece transforms the space into a cozy winter retreat, inviting visitors to explore a world of softness and festive charm. From fir trees to c