The House of Victoria Beckham at Selfridges transforms retail into an intimate, immersive experience. Designed by Random Studio, it blends home and store, showcasing fashion, beauty, and lifestyle through rich textures, warm lighting, and personal storytelling. Each room — from The Dressing Room to The Powder Room — reflects Beckham’s refined world, where architecture, emotion, and design converge into a living expression of her brand.

HOKA brings the wild to the city with its “City Walk” pop-up in Chengdu — a sensory journey where outdoor spirit meets urban life. From volcanic rock walls and custom scents to a GORE-TEX lab and café, every zone blends exploration, innovation, and design. Connecting product performance with lifestyle storytelling, it’s a seamless fusion of nature, technology, and community — proving that adventure can thrive anywhere.

Gucci’s Dream Garden transforms Shanghai’s West Bund Dream Center into a vibrant, multi-sensory world celebrating Gucci Flora Gorgeous Gardenia. Immersive floral installations, digital interactions, and tactile experiences bring the fragrance’s joyful, dreamlike energy to life—blurring the lines between scent, storytelling, and space. A true showcase of experiential retail where fashion, emotion, and culture intertwine in full bloom.

Karl Lagerfeld’s “Future Realm” pop-up at Shenzhen MixC transforms the Grand Atrium into an immersive journey through fashion’s past and future. Visitors explore three zones—the Tweed Corridor, IKONIK Exhibition, and Creative Studio—each reinterpreting Karl’s timeless codes through futuristic design, digital displays, and interactive moments. A tribute to his visionary legacy, the space blurs art, fashion, and innovation, celebrating creativity that transcends time.

Levi’s transforms its SPACE into a Toy Story wonderland, blending Western denim with Pixar nostalgia. Fans can pose for retro posters, DIY keychains, and dance with Woody, celebrating friendship, creativity, and storytelling. The limited-edition Levi’s® x Toy Story collection reimagines iconic film motifs through signature denim craftsmanship — a nostalgic, collectible journey that turns fashion into play and retail into pure imagination.

Burberry brings its Goddess fragrance to life in Shanghai’s North Bund with a striking activation. A giant bottle set against the skyline, lioness sculptures, pampas grass, and bold branding create a powerful scene. A food truck adds a playful touch, while product displays highlight the scent’s triple vanilla notes and new suede base. Blending scale, storytelling, and sensory detail, Burberry transforms a launch into an immersive cultural moment.

Barbour’s Chengdu pop-up fuses British Tartan heritage with Shu culture, transforming Taikoo Li into an immersive space of tea, chess, and music. Visitors explore plaid-inspired design, tactile displays, and interactive storytelling, experiencing a cultural retail activation that celebrates tradition, craftsmanship, and personal style in a visually striking, memorable, and shareable way.

The Stage at Isetan Shinjuku hosts an immersive sacai × Carhartt WIP pop-up, blending workwear utility with high-fashion structure. Quilted, modular blocks in earthy tones create a bold architectural backdrop for the exclusive beige capsule. Mannequins showcase hybrid pieces, while the staged layout drives focus and flow. Positioned in a premium space, the activation amplifies exclusivity, turning a limited-edition launch into a powerful statement of design, storytelling, and

Zara x Disney’s ‘Aw Gee! Wow’ installation in Milan transforms a grand flagship into a bold, playful space. A vibrant yellow floor contrasts with classical architecture, while curved modular displays and an oversized Mickey silhouette create a whimsical stage for the collection. Apparel and accessories are showcased within a striking pop-art environment, blending heritage and modernity to deliver an immersive retail experience that turns shopping into storytelling.

Jellycat brings its playful world to life in Beijing with the Jellycat CAFÉ pop-up. Inspired by the city’s iconic rose, the space blends coffee culture, floral-themed collections, and whimsical design. Outdoor installations and photo spots extend the joyful atmosphere beyond the café, creating an immersive, shareable experience. It’s a perfect blend of lifestyle, retail, and storytelling—showcasing Jellycat’s “For the joy of it” philosophy in physical form.

RIMOWA’s Groove pop-up blends Art Deco elegance with modern minimalism. Inspired by 1920s architecture, the space uses grooved lines, marble flooring, and geometric pedestals to embody movement and travel. It showcases the new Groove leather bag collection—crossbody, hobo, and tote styles in soft pinks, rich maroons, and timeless monochromes—elevated through tiered displays and focused lighting. A refined, immersive concept that turns heritage into a contemporary design state

Shein’s London pop-up by Wonderland Agency shows how digital-born fashion brands can thrive IRL. Immersive design, sound-reactive lighting, and interactive installations transform the space into a TikTok-ready playground, blending fashion, storytelling, and community. With its bold Cherry Pop aesthetic, the experience proves physical activations are key for emotional connection, turning Shein’s digital energy into a vibrant, real-world brand moment.

Montblanc transforms Milan Fashion Week with a pop-up newsstand that brings The Journey to life. Blending Wes Anderson’s cinematic style with gazettes, postcards, and storytelling, the Maison celebrates heritage, creativity, and exploration.

AMI transforms Chengdu’s Taikoo Li into a Parisian arcade-inspired pop-up, blending European heritage with local culture. Inside, fashion meets theatre: immersive window displays, interactive zones, and limited panda-themed pieces. Le Café AMI serves French desserts and coffee, extending the experience beyond shopping. By fusing Parisian charm with Chengdu’s vibrant energy, AMI creates a cultural destination where style, storytelling, and lifestyle converge.

The Barbour x FARM Rio takeover transforms Carnaby Street into a tropical escape. Inside, bold prints, lush foliage, and vibrant details reimagine British heritage with Brazilian energy. Waxed jackets with frills, quilted bombers with puff sleeves, and flowing dresses showcase the fusion of practicality and playfulness. More than a pop-up, it’s a cultural destination where retail becomes theatre—an immersive concept proving how unexpected collaborations can redefine the flags

Marc Jacobs and Nordstrom reimagine retail with Marc Jacobs at The Corner, a pop-up that blends fashion, art, and community. From artist collaborations to playful activations, the space turns shopping into a joyful, cultural experience.

Miu Miu’s “Atheneum” pop-up at Tokyo’s Isetan reimagines retail as a grand archive. A bold cadmium yellow space with metal shelves of blue folders, walnut tables, and velvet armchairs transforms shopping into cultural exploration. Fashion is presented not just as clothing, but as part of an intellectual, artistic dialogue—where heritage, design, and storytelling converge to create an immersive global brand experience.

Marc Jacobs transformed Covent Garden into a Daisy Wild escape with an immersive pop-up for Eau So Intense. A giant Daisy bottle with an infinity mirror, real flowers, and woodland-inspired displays turned fragrance into theatre. Visitors explored seasonal tote bags, discovered the new scent, and created shareable moments in a meadow-like setting. This activation showed how storytelling and design merge to make retail a sensory, emotional destination beyond product.

Michael Kors transforms Galeries Lafayette Champs-Élysées into a luxury hotel-inspired pop-up, anchored by a towering 4.5m Hamilton Moderne fringe bag. With immersive check-ins, charm bars, live piano nights, and Champagne activations, the experience blends fashion, theatre, and lifestyle. More than a showcase, it’s a cultural destination where storytelling and spectacle redefine the role of retail.

The Jellycat Café in Shanghai transforms retail into theatre. Plush toys become pastries, staff role-play checkout rituals, and Shanghai-exclusive editions fuel scarcity, emotion, and buzz, turning shopping into joy, storytelling, and cultural capital.

Gucci unveils the Dream Garden pop-up at Nanjing Deji Plaza, an immersive space inspired by floral motifs and fuchsia hues. At its heart: Gucci Dream Gardenia, a joyful blend of gardenia, jasmine, and woods. Visitors explore fragrances, makeup, and interactive zones, while brand ambassador Zhang Linghe adds star power. More than retail, it’s a cultural destination showcasing Gucci’s confidence in China’s luxury market and the rising demand for experiential consumption.

Berluti brings Parisian charm to Shanghai with the Book and Newspaper Station, a French-style newsstand inside ifc mall. Visitors sip coffee, browse a curated Berluti newspaper, and send postcards blending French elegance with Chinese romance. Every detail—heritage design, sensory touches, and intimate storytelling—transforms the space into an immersive cultural destination. More than a boutique opening, it’s a showcase of how brands turn retail into theatre and lifestyle.

Louis Vuitton debuts La Beauté, a beauty collection that turns makeup into lifestyle and retail into theatre. Launching in Seoul’s Dosan district, the three-floor pop-up blends virtual try-ons, makeup lounges, and a café serving desserts inspired by signature lip shades. At its core: LV Rouge, 55 lipsticks alongside balms and palettes, housed in collectible trunk-inspired cases. Crafted with Pat McGrath’s vision, the line elevates beauty into an immersive extension of Vuitton

Topshop makes its cultural homecoming at Liberty, uniting two icons of British style. The residency revives Topshop’s Oxford Circus spirit with DJs, spectacle, and fashion nostalgia—reframed through Liberty’s heritage and elevated design. Industrial finishes and striking installations transform the Tudor atrium, while curated edits balance trend-led statements with timeless essentials. More than retail, it’s a cultural reunion where heritage, fashion, and identity converge.