SDD25/20_04: Casetify has unveiled its first-ever Casetify Travel pop-up in Shanghai, transforming the South Plaza of Jing’an Kerry Center into an immersive airport-inspired experience that fuses travel, tech, and self-expression. The space is themed "Start with resilience, defined by me" and showcases the brand’s new line of elastic, anti-fall suitcases and travel accessories. Designed like a futuristic city terminal, complete with check-in counters, baggage carousels, and b

SDD25/18_02: UGG’s Solar Human Charging Station is a sun-soaked, feel-good retail experience that invites visitors to recharge not just physically, but emotionally. Set outdoors on a lush lawn in Shanghai, the space transforms the simple act of sunbathing into a lifestyle statement, encouraging guests to embrace the power of light, movement, and connection. Drawing on the concept of 'solar humans' the activation blends fashion, nature, and mindfulness, inviting people to step

SDD25/18_01: Blue Bottle Coffee and Finnish design house Marimekko have joined forces to create a visually compelling and design-forward retail experience that blends coffee culture with Scandinavian aesthetics. This limited-edition collaboration features a curated collection of exclusive coffee blends, brewing tools, and lifestyle accessories, each adorned with Marimekko’s iconic patterns. The partnership seamlessly fuses daily ritual with bold visual expression, turning the

SDD25/17_01: Valentino Beauty has unveiled one of the season’s most captivating retail experiences with its Fantasy House in Shanghai. Inspired by the brand’s haute couture shows, the space invites visitors into a soft, dreamlike world filled with romantic pink tones and whimsical design details. Guests journey through immersive zones like the "Fantasy Porch," where they step into a fairy-tale-like setting, and the "Miniature House," where playful scale shifts create fun, lar

SDD25/16_02: Saucony made a bold and beautiful statement at the 2025 Oleh-Oleh Festival in Shanghai with its latest “House of Saucony” experience, an immersive, flower-filled activation that blended retro running heritage with contemporary street culture. At the heart of the installation was a giant sculptural flower inspired by the vibrant color palette of Saucony’s new limited-edition Grid Jazz 9, co-designed with New York musician and designer Jae Tips. The petals, in six

SDD25/13_03: Onitsuka Tiger continues to push the boundaries of sportswear and high-end fashion with the launch of its ULTI RS™ series in Shanghai. This latest collection seamlessly merges athletic performance with contemporary style, catering to the demands of modern urban lifestyles. The event highlighted the brand’s commitment to innovation and functionality, drawing in sports and fashion enthusiasts alike. Paris Olympic mixed doubles badminton champion Huang Yaqiong was t

SDD25/12_03: Bottega Veneta’s 2025 Summer Series reimagines luxury fashion through a playful, childlike lens, inviting visitors into a world of creativity and wonder. Set in Shanghai, this immersive experience transforms the brand’s seasonal collection into an artistic journey inspired by innocence, curiosity, and adventure. With whimsical animal motifs and vibrant, unexpected designs, Bottega Veneta breaks from tradition, encouraging guests to explore fashion from a fresh an

SDD25/11_04: Puma has unveiled its high-energy ‘Beyond the Roar’ pop-up at Shanghai’s West Bund Dream Center, an immersive space that blends motorsport heritage with streetwear culture. Designed as a full-scale replica of a real racing car, the pop-up features intricate detailing that transports visitors into the adrenaline-fuelled world of Formula 1. Racing fans can explore legendary memorabilia, including Puma’s exclusive 2025 season racing suits and limited-edition Puma x

SDD25/11_02: Longchamp has transformed the Jing'an Kerry Center into a picturesque escape inspired by the French countryside. The Longchamp Vegetable Garden pop-up blends nature, fashion, and interactive experiences, inviting visitors to immerse themselves in a world of rustic charm and contemporary style. Lush greenery, fruit and vegetable displays, and a warm, pastoral aesthetic transport guests beyond the city’s hustle, offering a serene and visually captivating environmen

SDD25/09_02: Longchamp reimagines retail with its latest immersive concept, the Longchamp Vegetable Garden. This activation blends fashion, nature, and French countryside charm, offering visitors a serene escape in the heart of Shanghai. It reflects the brand’s effortless Parisian style and commitment to sustainability. Interactive elements like a French spice class and fruit and vegetable ring toss turn shopping into an engaging experience. Adding to the charm, Longchamp col

SDD25/08_03: Loewe is redefining experiential retail with its Golden Cycling Tour, a campaign that seamlessly blends luxury fashion, local culture, and interactive exploration. In partnership with Hello Bike, this initiative invites participants to explore Shanghai on custom-designed golden bicycles, inspired by the shimmering gold facade of the newly opened Loewe House in Shanghai. By cycling a total of 3 kilometers, riders earn a limited-edition medal, which grants access t

SDD25/07_05: Zara’s latest collaboration with Butterbear brings a whimsical and heartwarming retail experience to life at the Shanghai Anfu Road pop-up store. This limited-time space blends playful visual merchandising, immersive storytelling, and interactive design, creating a shopping experience that feels more like stepping into a charming, nostalgic world. The Butterbear for Zara collection is available both online and in select Zara stores, including Chengdu Taikoo Li an

SDD25/07_03: Loewe has unveiled its latest architectural masterpiece in Shanghai with the opening of Casa Loewe at No. 1515, Nanjing West Road, Jing’an District. The store’s breathtaking golden façade, crafted from 35,536 handcrafted ceramic tiles by Barcelona-based Studio Cumella, is a testament to the brand’s dedication to material innovation and artisanal excellence. Each tile undergoes a meticulous five-step process, shaping, drying, glazing, firing, and packaging, result

SDD25/04_04: Puma transformed Shanghai’s West Bund Dream Center into a high-energy hub, launching the Speed Cat Immersive Racing Entertainment District. This activation merged motorsports with urban streetwear, delivering an unforgettable experience. By evolving its Speed Cat theme into an interactive space, Puma redefined experiential retail. Instead of static displays, visitors engaged with the racing-inspired collection through cutting-edge visuals and hands-on activations

SDD25/04_03: Burberry unveiled a stunning festive installation at the West Bund Dream Center Dockyard Plaza in Shanghai, showcasing its iconic cashmere scarf in a dynamic fusion of art and fashion. Designed by Lepouvoir Group, the display featured vibrant colors and flowing shapes, capturing the softness and elegance of Burberry’s signature check pattern. Blending physical and digital experiences, visitors could scan a QR code to try on scarves virtually. This installation ex

SDD25/03_02: Hourglass Cosmetics’ Take Over Shanghai exhibition, held at the historic Lanxin Building at Rock Bund Source, provided an immersive experience where beauty and art intertwined. The event celebrated the debut of Red 0, a vegan red hue featured in their new Phantom Volumizing Glossy Balm, with an installation designed in collaboration with renowned artist Andrés Reisinger. Known for his signature pink drapery, Reisinger transformed the space with bold red tones, br

SDD25/03_01: This Spring Festival, Miu Miu celebrates the Year of the Snake with a series of immersive events across Shanghai, Guangzhou, and Beijing, blending cultural heritage with modern fashion. In Shanghai, the festivities begin at BOOCUP | Raccoon Records, where Miu Miu Brand Ambassador Liu Boxin debuts Come Dance (Miu Miu Encounters), a special New Year’s prelude. Guests can enjoy an exclusive listening experience and vinyl record signing, along with the chance to coll

SDD25/02_02: In the heart of Shanghai's Huaihai Middle Road, New Balance has opened its first-ever NB Grey R concept store, redefining retail design with a seamless blend of urban sophistication and natural tranquility. The store's interior is a tribute to timeless gray aesthetics, where the calmness of stone meets the warmth of wood, evoking the serene interplay of morning mist and evening haze in a winter forest. Accented with natural plants, the space embodies quiet growth

SDD25/01_04: Shanghai's Wujiang Road has been transformed with the unveiling of Butterful & Creamorous’s collaboration with Valentino Beauty. Themed around "Wilderness Purple," this partnership redefines retail design by blending French romance with Italian luxury. The store’s design immerses visitors in a serene yet vibrant atmosphere, where every detail, from lighting to textures, conveys a sense of passion and refinement. The result is a space that combines indulgence and

SDD25/01_02: Canada Goose has unveiled a stunning immersive exhibition at Zhangyuan in Shanghai, inviting visitors to explore its heritage and innovative vision. Located at W1, 280 North Maoming Road, Jing’an District, the experience celebrates the brand's 67-year legacy, tracing its Arctic inspirations and groundbreaking achievements. Visitors are guided through iconic archival pieces and introduced to a new capsule collection, blending exquisite craftsmanship with cutting-e

SDD24/50_05: Balenciaga has unveiled its largest flagship store in China, located in the prestigious Xingye Taikoo Hui on Shanghai’s Nanjing West Road, a prime luxury retail destination. Spanning 940 square meters, the store’s design embraces an industrial aesthetic with high ceilings, exposed steel skeletons, and raw structural elements that create a bold, modern atmosphere. The smoked black glass façade with partially transparent windows offers passers-by a glimpse into the

SDD24/49_01: Step into Diptyque’s Felt Wonderland by Lucy Sparrow, a magical fusion of artistry and immersive retail design that redefines festive shopping experiences. At the heart of this activation is a striking felt installation, adorned with golden stitches cascading like ribbons, radiating warmth and whimsy. This enchanting centrepiece transforms the space into a cozy winter retreat, inviting visitors to explore a world of softness and festive charm. From fir trees to c

SDD24/48_05: Zara has brought the magic of winter to life with its stunning Zara Ski collection, showcased at a limited-time pop-up store on Anfu Road, Shanghai. This immersive space is designed to brighten the season with vibrant colors and a dazzling snowy landscape, creating a chic yet playful atmosphere that celebrates the joy of skiing. Located at No. 2, Lane 298, Anfu Road, the pop-up invites visitors to explore Zara's latest skiing series while enjoying interactive ins

SDD24/48_01: To mark its 75th anniversary, Onitsuka Tiger has teamed up with Parisian fashion house Patou, celebrating its 110th year, for a collaborative collection that blends Japanese precision with French elegance. The gender-neutral designs include sweatshirts, T-shirts, accessories, and footwear that feature Patou’s signature pink grosgrain fabrics alongside Onitsuka Tiger's sleek, minimalist aesthetic. To launch the collection, Onitsuka Tiger has unveiled a special the