STAPLE’s
Dual-City Pigeon House
STAPLE Pigeon’s Shanghai flagship is a masterclass in Cultural Translation. Designed by DESIGN AT PRESENT, the store uses the brand’s iconic pigeon as a guide through a dual-city narrative. From a pink metal façade with a breakout pigeon sculpture to fitting rooms featuring LED skyline views of NYC and Shanghai, the space blends New York’s industrial scaffolding with local reclaimed timber. It’s a storytelling-first environment that reframes global streetwear for a local audience.
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