Lacoste’s Permanent Parisian Café Debut
Café Lacoste’s permanent debut in Paris is a masterclass in "lifestyle hospitality." Located near its flagship, the 100-sq-meter space, designed with Giraudi Group, translates the brand’s tennis heritage into a sensorial experience. From "Iconic Polo" cakes to the historical "Le Chose" cocktail, every detail reinforces a narrative of French elegance. By moving into the "Third Space," Lacoste proves that the future of retail is edible, inhabitable, and deeply communal.

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