Jellycat Space Pop-Up Activation.
Jellycat Space transforms physical retail into a playful, immersive universe across Xi’an SKP and Beijing SKP. Bold colour blocking, sci-fi scenography and space-vehicle installations turn store visits into interstellar adventures, extending from street to store. More than a toy launch, it’s world-building in action, inviting families to explore, photograph and emotionally connect. A standout example of how experiential design turns retail into imagination, memory and brand magic.

15 MOST SEEN 2025
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