Margiela’s Shenzhen White Paint Atelier
Maison Margiela’s "Bianchetto" experience in Shenzhen is a radical lesson in "Open-Source Luxury." As part of the Maison Margiela/folders project, the house invited participants to whitewash their own clothing under the guidance of the Paris atelier team. Featuring OMA-designed scenography and the iconic "blouse blanche" ritual, the event turned deconstruction into a communal performance. By erasure, the brand creates a blank canvas that documents the history of the wearer.

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