Birkenstock, Bangkok Design Week Pop-Up.
Birkenstock reimagines retail at Bangkok Design Week by turning walking into culture, community, and experience. An interactive pavilion invites visitors to explore the brand’s heritage through fit testing, materials, and hands-on product trials. Beyond the booth, curated city walks transform Bangkok into the store, connecting people to neighbourhoods, stories, and food. A strong example of future retail where brand values are lived, not just displayed.
15 MOST SEEN 2025
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