Swarovski unveils a luminous Paris pop-up at the foot of the Arc de Triomphe, blending craft, heritage and retail theatre. Inspired by the brand’s signature octagon, the space showcases jewellery, home décor and a personalised Art of Gifting experience. Paired with Swarovski’s sponsorship of the Champs-Élysées lights, this activation transforms retail into culture—an immersive, meaningful celebration of creativity and place.

Jo Malone London brings Game Night to life at Beijing SKP with a playful, luxurious pop-up inspired by classic British games. Giant cards, checkerboard patterns, and festive décor set the scene for exploring limited-edition Christmas fragrances. With scent layering, interactive draws, and premium engraving services, the space transforms gifting into an immersive, high-end experience that showcases the power of physical retail.

Loro Piana’s Holiday pop-up at Shanghai IFC is a masterclass in modern luxury retail, an oval, wood-wrapped space that blends craft, calm, and festive storytelling. With exclusive embroidery services for scarves and blankets, it turns gifting into an emotional experience. A blueprint for slower, more intentional, experience-led luxury.

Acne Studios’ pop-up at Taikoo Hui, Shanghai, redefines festive retail through craft and creativity. Wrapped in raw canvas and drenched in signature pink, the space features a flowing bow made from repurposed fabrics — a symbol of artistry and reinvention. A tactile, immersive showcase of Acne’s design DNA, it blends fashion, storytelling, and sustainability in perfect balance.

Louis Vuitton’s Lumière Voyage pop-up transforms a luxury atrium into a glowing dreamscape of art and travel. At its heart, golden illuminated flowers radiate warmth, reimagining the Monogram Flower as a symbol of exploration. Framed in gold and inspired by LV trunks, the space blends heritage with fantasy — where product, light, and storytelling meet to create an immersive journey through the art of travel.

Max Mara invites visitors into its “Rebellious Heroine” experience at Chengdu Taikoo Li — a space inspired by the Brontë sisters’ novels and the English Highlands. Guests explore immersive scenes, enjoy the Max Mara Café, and capture moments in a themed photo studio. Blending urban sophistication with romantic nostalgia, the activation transforms storytelling into fashion theatre, celebrating individuality and the spirit of modern rebellion.

Le Fame marks 10 years with Suite Le Fame at Chengdu Taikoo Li, a poetic blend of Shanghai energy and French romance. The pop-up transforms the anniversary show into an immersive street experience where fashion meets art and architecture. A celebration of modern femininity and cultural fusion, it invites visitors to step inside Le Fame’s evolving story of elegance, creativity, and unfinished modernity.

Saucony’s Tracing the Source of the Stream pop-up in Guangzhou blends the brand’s running heritage with the city’s water culture. Inspired by Saucony Creek, the space uses flowing wood and stone design to mirror movement. Featuring interactive zones, product showcases, and a co-branded café with Green House, it connects sport, culture, and community. More than a retail moment, it’s an immersive journey celebrating flow, heritage, and the beauty of motion.

The House of Victoria Beckham at Selfridges transforms retail into an intimate, immersive experience. Designed by Random Studio, it blends home and store, showcasing fashion, beauty, and lifestyle through rich textures, warm lighting, and personal storytelling. Each room — from The Dressing Room to The Powder Room — reflects Beckham’s refined world, where architecture, emotion, and design converge into a living expression of her brand.

HOKA brings the wild to the city with its “City Walk” pop-up in Chengdu — a sensory journey where outdoor spirit meets urban life. From volcanic rock walls and custom scents to a GORE-TEX lab and café, every zone blends exploration, innovation, and design. Connecting product performance with lifestyle storytelling, it’s a seamless fusion of nature, technology, and community — proving that adventure can thrive anywhere.

Gucci’s Dream Garden transforms Shanghai’s West Bund Dream Center into a vibrant, multi-sensory world celebrating Gucci Flora Gorgeous Gardenia. Immersive floral installations, digital interactions, and tactile experiences bring the fragrance’s joyful, dreamlike energy to life—blurring the lines between scent, storytelling, and space. A true showcase of experiential retail where fashion, emotion, and culture intertwine in full bloom.

Karl Lagerfeld’s “Future Realm” pop-up at Shenzhen MixC transforms the Grand Atrium into an immersive journey through fashion’s past and future. Visitors explore three zones—the Tweed Corridor, IKONIK Exhibition, and Creative Studio—each reinterpreting Karl’s timeless codes through futuristic design, digital displays, and interactive moments. A tribute to his visionary legacy, the space blurs art, fashion, and innovation, celebrating creativity that transcends time.

Levi’s transforms its SPACE into a Toy Story wonderland, blending Western denim with Pixar nostalgia. Fans can pose for retro posters, DIY keychains, and dance with Woody, celebrating friendship, creativity, and storytelling. The limited-edition Levi’s® x Toy Story collection reimagines iconic film motifs through signature denim craftsmanship — a nostalgic, collectible journey that turns fashion into play and retail into pure imagination.

Burberry brings its Goddess fragrance to life in Shanghai’s North Bund with a striking activation. A giant bottle set against the skyline, lioness sculptures, pampas grass, and bold branding create a powerful scene. A food truck adds a playful touch, while product displays highlight the scent’s triple vanilla notes and new suede base. Blending scale, storytelling, and sensory detail, Burberry transforms a launch into an immersive cultural moment.

Barbour’s Chengdu pop-up fuses British Tartan heritage with Shu culture, transforming Taikoo Li into an immersive space of tea, chess, and music. Visitors explore plaid-inspired design, tactile displays, and interactive storytelling, experiencing a cultural retail activation that celebrates tradition, craftsmanship, and personal style in a visually striking, memorable, and shareable way.

The Stage at Isetan Shinjuku hosts an immersive sacai × Carhartt WIP pop-up, blending workwear utility with high-fashion structure. Quilted, modular blocks in earthy tones create a bold architectural backdrop for the exclusive beige capsule. Mannequins showcase hybrid pieces, while the staged layout drives focus and flow. Positioned in a premium space, the activation amplifies exclusivity, turning a limited-edition launch into a powerful statement of design, storytelling, and

Zara x Disney’s ‘Aw Gee! Wow’ installation in Milan transforms a grand flagship into a bold, playful space. A vibrant yellow floor contrasts with classical architecture, while curved modular displays and an oversized Mickey silhouette create a whimsical stage for the collection. Apparel and accessories are showcased within a striking pop-art environment, blending heritage and modernity to deliver an immersive retail experience that turns shopping into storytelling.

Jellycat brings its playful world to life in Beijing with the Jellycat CAFÉ pop-up. Inspired by the city’s iconic rose, the space blends coffee culture, floral-themed collections, and whimsical design. Outdoor installations and photo spots extend the joyful atmosphere beyond the café, creating an immersive, shareable experience. It’s a perfect blend of lifestyle, retail, and storytelling—showcasing Jellycat’s “For the joy of it” philosophy in physical form.

RIMOWA’s Groove pop-up blends Art Deco elegance with modern minimalism. Inspired by 1920s architecture, the space uses grooved lines, marble flooring, and geometric pedestals to embody movement and travel. It showcases the new Groove leather bag collection—crossbody, hobo, and tote styles in soft pinks, rich maroons, and timeless monochromes—elevated through tiered displays and focused lighting. A refined, immersive concept that turns heritage into a contemporary design state

Shein’s London pop-up by Wonderland Agency shows how digital-born fashion brands can thrive IRL. Immersive design, sound-reactive lighting, and interactive installations transform the space into a TikTok-ready playground, blending fashion, storytelling, and community. With its bold Cherry Pop aesthetic, the experience proves physical activations are key for emotional connection, turning Shein’s digital energy into a vibrant, real-world brand moment.

Montblanc transforms Milan Fashion Week with a pop-up newsstand that brings The Journey to life. Blending Wes Anderson’s cinematic style with gazettes, postcards, and storytelling, the Maison celebrates heritage, creativity, and exploration.

AMI transforms Chengdu’s Taikoo Li into a Parisian arcade-inspired pop-up, blending European heritage with local culture. Inside, fashion meets theatre: immersive window displays, interactive zones, and limited panda-themed pieces. Le Café AMI serves French desserts and coffee, extending the experience beyond shopping. By fusing Parisian charm with Chengdu’s vibrant energy, AMI creates a cultural destination where style, storytelling, and lifestyle converge.

The Barbour x FARM Rio takeover transforms Carnaby Street into a tropical escape. Inside, bold prints, lush foliage, and vibrant details reimagine British heritage with Brazilian energy. Waxed jackets with frills, quilted bombers with puff sleeves, and flowing dresses showcase the fusion of practicality and playfulness. More than a pop-up, it’s a cultural destination where retail becomes theatre—an immersive concept proving how unexpected collaborations can redefine the flags

Marc Jacobs and Nordstrom reimagine retail with Marc Jacobs at The Corner, a pop-up that blends fashion, art, and community. From artist collaborations to playful activations, the space turns shopping into a joyful, cultural experience.