Labubu celebrates 10 years with The Monsters: Now and Then—an immersive exhibition co-curated by Pop Mart and How2work. Featuring rare sketches and large-scale installations, it traces Labubu’s evolution from collectible to cultural icon. Blending nostalgia, artistry, and storytelling, the experience celebrates creativity, connection, and the enduring power of physical space in bringing brand universes to life.

Gucci’s Dream Garden transforms Shanghai’s West Bund Dream Center into a vibrant, multi-sensory world celebrating Gucci Flora Gorgeous Gardenia. Immersive floral installations, digital interactions, and tactile experiences bring the fragrance’s joyful, dreamlike energy to life—blurring the lines between scent, storytelling, and space. A true showcase of experiential retail where fashion, emotion, and culture intertwine in full bloom.

Levi’s transforms its SPACE into a Toy Story wonderland, blending Western denim with Pixar nostalgia. Fans can pose for retro posters, DIY keychains, and dance with Woody, celebrating friendship, creativity, and storytelling. The limited-edition Levi’s® x Toy Story collection reimagines iconic film motifs through signature denim craftsmanship — a nostalgic, collectible journey that turns fashion into play and retail into pure imagination.

Burberry brings its Goddess fragrance to life in Shanghai’s North Bund with a striking activation. A giant bottle set against the skyline, lioness sculptures, pampas grass, and bold branding create a powerful scene. A food truck adds a playful touch, while product displays highlight the scent’s triple vanilla notes and new suede base. Blending scale, storytelling, and sensory detail, Burberry transforms a launch into an immersive cultural moment.

New Balance brings the 204L launch to life in Shanghai with a 4-floor art and lifestyle pop-up. Each level embodies a colourway—white, brown, silver—through immersive design, from floral courtyards to mirrored terraces. Guests explore themed spaces, customise shoelaces, and unlock limited-edition prizes. Blending sport heritage with cultural storytelling, the 204L experience turns a sneaker drop into an elegant, shareable journey.

Timberland brings its “Unbreakable” spirit to life with a pop-up at Shanghai’s West Bund Dream Center. Featuring classic exhibits, interactive installations, and a leather workshop, the space turns brand DNA—toughness, practicality, and outdoor style—into an immersive real-world experience. With giveaways, check-in tasks, and creative workshops, Timberland transforms retail into a stage for storytelling, craftsmanship, and deeper consumer connection.

Diptyque’s Un Air de Paris in Shanghai turns fragrance into a poetic journey. Inspired by 34 Boulevard Saint-Germain, the space blends artisan workshops, sensory gardens, and a botanical café. Visitors explore iconic scents, the high-end “Essence of the Universe” series, and a dialogue between art and nature. By merging French heritage with Chinese culture, the experience transcends retail, becoming a multi-sensory escape where imagination and identity meet.

Dior’s Stories of a Miss transforms the Miss Dior fragrance into an immersive cultural experience at Shanghai’s Fosun Foundation. Six themed spaces blend couture, archives, art, and technology—inviting guests to see, smell, and feel the essence of fearless femininity. Highlights include works by international female artists, interactive scent installations, and a sustainable showcase. More than an exhibition, it’s a masterclass in brand storytelling that fuses heritage, innov

The Jellycat Café in Shanghai transforms retail into theatre. Plush toys become pastries, staff role-play checkout rituals, and Shanghai-exclusive editions fuel scarcity, emotion, and buzz, turning shopping into joy, storytelling, and cultural capital.

Berluti brings Parisian charm to Shanghai with the Book and Newspaper Station, a French-style newsstand inside ifc mall. Visitors sip coffee, browse a curated Berluti newspaper, and send postcards blending French elegance with Chinese romance. Every detail—heritage design, sensory touches, and intimate storytelling—transforms the space into an immersive cultural destination. More than a boutique opening, it’s a showcase of how brands turn retail into theatre and lifestyle.

ZARA and Butterbear transformed a Shanghai landmark into “Butterbear Academy,” a playful school-themed pop-up. Across three floors, visitors discovered interactive classrooms, glowing paper airplanes, runway shows, exclusive capsule pieces, and a rooftop playground. Anchored by a giant Butterbear mascot and 24/7 check-in façade, the space blended nostalgia and creativity with shoppable tech moments.

HAUS NOWHERE and SHUSHU/TONG’s collaboration transforms sleepwear retail into a playful, immersive dreamworld. From Seoul to Shanghai and Shenzhen, the installations blend plush textures, surreal design, and interactive environments, turning shopping into emotional escapism. More than products, these pop-ups are theatrical experiences that blur fashion and fantasy, redefining sleepwear through tactile storytelling and multi-sensory engagement—capturing exactly what today’s sh

MAC’s new Shanghai flagship is a bold fusion of beauty, music, and industrial design. Created with architect Li Xiang, the space reimagines retail as an immersive, rhythmic art installation, where lipsticks become piano keys, mechanical forms frame product displays, and mirrors reflect infinite creativity. It’s more than a store; it’s a statement on the emotional power of makeup and the future of physical retail as a stage for identity, imagination, and culture.

Champion took flight in Shanghai with a bold weekend pop-up at No. 193 Anfu Road. Inspired by its “Flying Wings” heritage, the immersive space reimagined sport, style, and movement through retro motifs, racing and ballet aesthetics, and hands-on workshops. Visitors stepped into a world where fashion broke boundaries, sneakers became art, and identity flew free. The result? A cultural moment that fused retail theatre with real community energy, championing creativity at every

In central Shanghai, Louis Vuitton sets sail with The Louis — a ship-shaped flagship blending architecture, culture, and heritage. Wrapped in metallic monogram and stacked like iconic trunks, the three-storey space features immersive exhibitions, limited-edition retail, and Le Café Louis Vuitton. It’s a voyage through the brand’s storied past and creative future, proving once again that when it comes to physical brand worlds, Vuitton leads the fleet.

Levi’s brings its Fall/Winter 2025 vision to life at Levi’s SPACE in Shanghai, where classic denim meets bold innovation. The immersive preview reimagines heritage through modern design, showcasing Red Tab™, Blue Tab™, LVC, and a new Barbour collab. With customisation workshops, styling sessions, and experiential zones, the space transforms shopping into storytelling, proving once again that physical retail is where real brand magic happens.

Kith for Wilson serves a grass-court fantasy in the heart of Shanghai with a limited-time experience space inspired by Wimbledon. Lush greenery, vintage tennis cues, and exclusive racket drops create an immersive environment where sport meets streetwear. This isn’t just a pop-up, it’s a celebration of legacy, style, and love for the game, brought to life through tactile storytelling and limited-edition design. A standout global activation where fashion and performance collide

To celebrate 20 years of Acne Paper, golden pop-ups have appeared in Milan, Paris, New York, and Shanghai. Inside select copies of Issue 20, lucky readers will find a golden ticket to win an archival edition. With striking imagery by Szilveszter Makó and a rich editorial mix of fashion, art, and essays, Golden is both a collector’s dream and a tribute to Acne Studios’ enduring creative vision. Print meets pop-up in a shimmering global celebration.

Gentle Monster x Bratz globally swaps Y2K nostalgia for cyber-glam in visionary pop-ups. Monumental lavender-haired, cybernetic Bratz statues and the exclusive "Pocket Collection" eyewear define these futuristic, art-like spaces. This bold chapter recontextualises Bratz's iconic rebellion with Gentle Monster's avant-garde design for a hyper-aesthetic age. A masterclass in experiential retail, live now in LA, Seoul, Shanghai's HAUS NOWHERE & Bangkok.

SDD25/20_05: Hunter, the iconic British heritage brand, has unveiled a breathtaking new flagship store in Shanghai’s historic Zhangyuan district, transforming retail into a romantic journey through time. Anchored in the concept “love is a journey of time experienced together,” the store reimagines the classic British train station through a contemporary lens. A full-scale Victorian steam train installation, complete with cast iron wheels, wooden carriages, and riveted detaili

SDD25/20_04: Casetify has unveiled its first-ever Casetify Travel pop-up in Shanghai, transforming the South Plaza of Jing’an Kerry Center into an immersive airport-inspired experience that fuses travel, tech, and self-expression. The space is themed "Start with resilience, defined by me" and showcases the brand’s new line of elastic, anti-fall suitcases and travel accessories. Designed like a futuristic city terminal, complete with check-in counters, baggage carousels, and b

SDD25/18_02: UGG’s Solar Human Charging Station is a sun-soaked, feel-good retail experience that invites visitors to recharge not just physically, but emotionally. Set outdoors on a lush lawn in Shanghai, the space transforms the simple act of sunbathing into a lifestyle statement, encouraging guests to embrace the power of light, movement, and connection. Drawing on the concept of 'solar humans' the activation blends fashion, nature, and mindfulness, inviting people to step

SDD25/18_01: Blue Bottle Coffee and Finnish design house Marimekko have joined forces to create a visually compelling and design-forward retail experience that blends coffee culture with Scandinavian aesthetics. This limited-edition collaboration features a curated collection of exclusive coffee blends, brewing tools, and lifestyle accessories, each adorned with Marimekko’s iconic patterns. The partnership seamlessly fuses daily ritual with bold visual expression, turning the

SDD25/17_01: Valentino Beauty has unveiled one of the season’s most captivating retail experiences with its Fantasy House in Shanghai. Inspired by the brand’s haute couture shows, the space invites visitors into a soft, dreamlike world filled with romantic pink tones and whimsical design details. Guests journey through immersive zones like the "Fantasy Porch," where they step into a fairy-tale-like setting, and the "Miniature House," where playful scale shifts create fun, lar