CLOT brings streetwear swagger to Soho with the debut of its CLOT Country Club pop-up, timed to Wimbledon 2025. Set across two levels in London’s Bridle Lane, the space blends sport, culture, and style — from tennis-inspired interiors and adidas collaborations to exclusive drinks at CAFÉ AO and immersive basement installations. With live Wimbledon screenings, limited drops, and a membership programme, it’s more than retail, it’s a full-on cultural clubhouse experience.

Golden Goose brings Italian charm to Bodrum with Fioreria Golden, a floral pop-up at the Mandarin Oriental. Set in a greenhouse-style boutique, this immersive space blends artisanal spirit, exclusive drops, and weekly flower-themed workshops. With vibrant blooms, Co-Creation stations, and live DJ sets, it’s more than retail, it’s a sensory celebration of craftsmanship, creativity, and community. A standout summer activation where tradition meets luxury.

In central Shanghai, Louis Vuitton sets sail with The Louis — a ship-shaped flagship blending architecture, culture, and heritage. Wrapped in metallic monogram and stacked like iconic trunks, the three-storey space features immersive exhibitions, limited-edition retail, and Le Café Louis Vuitton. It’s a voyage through the brand’s storied past and creative future, proving once again that when it comes to physical brand worlds, Vuitton leads the fleet.

Chloé à la Plage brings the romance of a Mediterranean summer to life in Chengdu with its first multi-sensory space in China. Set within a French-style alley, this limited-time boutique blends lifestyle, fashion, and storytelling, offering flowing silhouettes, artisanal accessories, curated souvenirs, and a dreamy seaside spirit. From embroidered dresses to parasol-lined newsstands, Chloé reimagines summer as a sensory journey of freedom, elegance, and tactile escapism.

Rimowa’s latest Tokyo takeover transforms Isetan Shinjuku into a celebration of craftsmanship and innovation. Showcasing the new “Bronze” Original collection and debuting its Vitra design collaboration, the activation blends precision, utility, and luxury into a tactile brand experience. From personalised leather tags to exclusive product previews, The Craft of Rimowa is more than a pop-up, it’s a statement of what modern retail can be when physical space becomes part of the

To celebrate 20 years of Acne Paper, golden pop-ups have appeared in Milan, Paris, New York, and Shanghai. Inside select copies of Issue 20, lucky readers will find a golden ticket to win an archival edition. With striking imagery by Szilveszter Makó and a rich editorial mix of fashion, art, and essays, Golden is both a collector’s dream and a tribute to Acne Studios’ enduring creative vision. Print meets pop-up in a shimmering global celebration.

Loewe Perfumes transforms Selfridges’ Corner Shop into a scent-drenched maze inspired by Renaissance gardens. Winding paper walls, oversized tomatoes, and botanical beauty bring the brand’s storytelling to life. From floral workshops to personalised bottles, it’s a full-sensory experience rooted in nature and powered by scent. More than retail, it’s a poetic, immersive world where fragrance, design, and interactivity bloom.

Prada and Miu Miu have transformed Liberty into a stunning in-store and window experience. From mirrored floors that shimmer like water to floating Gozzo boats and vibrant tiled displays, this is immersive retail at its finest. A calm-meets-colour collision that draws you in, slows you down, and reminds us of the emotional power of real-life brand experiences. A bold, beautiful takeover that must be seen to be felt.

Longchamp brings the charm of Paris to Beijing with its Parisian Artisans Inspiration Map at Taikoo Li Sanlitun. In collaboration with artist Constantin Riant, the flash event reimagines the streets of Paris, complete with florists, bakeries, and bookstores, through immersive design, nostalgic detail, and French blue-and-white tones. With brand ambassadors playing one-day shopkeepers, this poetic activation blends fashion, craft, and culture into an elegant, experiential bran

Gentle Monster x Bratz globally swaps Y2K nostalgia for cyber-glam in visionary pop-ups. Monumental lavender-haired, cybernetic Bratz statues and the exclusive "Pocket Collection" eyewear define these futuristic, art-like spaces. This bold chapter recontextualises Bratz's iconic rebellion with Gentle Monster's avant-garde design for a hyper-aesthetic age. A masterclass in experiential retail, live now in LA, Seoul, Shanghai's HAUS NOWHERE & Bangkok.

YSL Beauty’s latest activation in Shenzhen is a masterclass in immersive beauty retail. To launch its Loveshine LIP Freeze collection, the brand created a high-gloss, pink-silver pop-up filled with giant lipstick sculptures and sensorial product zones. Set inside the massive Uniwalk Qianhai mall, the experience merges texture, performance, and shareability, offering customers more than just a product, but a dazzling, digital-ready moment of beauty immersion.

Louis Vuitton’s Dosan Park pop-up in Seoul enters its third chapter with a bold new look, replacing cherry blossoms with Murakami’s surreal cherries. This playful transformation reimagines a beloved archive motif through immersive design, vibrant colour, and evolving storytelling. The space blends art and commerce seamlessly, proving once again that retail can be both a gallery and a stage, where legacy, collectability, and creativity collide in a joyful, high-impact experien

SDD25/20_04: Casetify has unveiled its first-ever Casetify Travel pop-up in Shanghai, transforming the South Plaza of Jing’an Kerry Center into an immersive airport-inspired experience that fuses travel, tech, and self-expression. The space is themed "Start with resilience, defined by me" and showcases the brand’s new line of elastic, anti-fall suitcases and travel accessories. Designed like a futuristic city terminal, complete with check-in counters, baggage carousels, and b

SDD25/20_02: Burberry’s Regent Street flagship has been transformed into a rich, sensory celebration of British elegance through its latest collaboration with Highgrove, the private residence of King Charles III and Queen Camilla. Produced by Mint Ltd with floral installations by Star Flowers, the space immerses visitors in a living garden inspired by the estate’s wildflower meadows and carefully curated landscapes. A winding green pathway invites exploration, blending herita

SDD25/20_01: Lululemon has reimagined its Fifth Avenue flagship with a bold, all-blue takeover that brings its Align collection to life through immersive design. In collaboration with Team Epiphany, the space has been transformed into a sensory experience centred on softness and movement. Billowing translucent fabrics, fluid sculptural forms, and gentle lighting create an atmosphere that mirrors the lightweight comfort and freedom of the iconic Align Pant. The entire environm

SDD25/19_05: Nordstrom has transformed its flagship NYC store with an immersive takeover by New Balance, bringing the brand’s fusion of sport and culture to life through a dynamic pop-up experience at The Corner. This unique installation highlights New Balance’s commitment to craftsmanship, innovation, and community, offering a curated selection of footwear, apparel, and accessories for all ages. The space evolves through themed activations that explore the brand’s identity ,

SDD25/19_02: Coach has launched its Coffee Truck in Gotemba, Japan, an innovative retail activation that blends fashion, food, and immersive brand storytelling. Positioned outside the store, the mobile Coffee activation welcomes visitors with a bespoke menu of branded drinks and snacks, transforming the traditional shop entrance into a lifestyle destination. Designed to create a moment of delight and connection, the installation invites passersby to experience the world of Co

SDD25/19_01: Louis Vuitton has redefined immersive retail with its latest men’s pop-up in Miami’s Design District, transforming its boutique into the vibrant “Louis Vuitton Pool” to debut Pharrell Williams’ Men’s Pre-Fall 2025 collection. Inspired by a journey from Paris to Miami, the space channels laid-back luxury with playful poolside details, think parasols, lifebuoys, tiled floors, and coastal color palettes. This isn’t just a collection launch; it’s a carefully curated

SDD25/18_04: Summer Fridays has landed in Paris with a radiant café takeover at Café Kitsuné Vertbois, blending California cool with Parisian charm in one of the city’s most stylish neighbourhoods. To celebrate the beauty brand’s arrival in France, Café Kitsuné has been transformed into a sun-drenched pop-up serving a curated menu of Summer Fridays-inspired drinks, including the Jet Lag Latte, Pink Cloud Matcha Coco Latte, and Iced Endless Summer Refreshers. Delicate floral t

SDD25/17_05: Dior’s Fall 2025 pop-up at Isetan Shinjuku is a breathtaking example of visual merchandising at its most refined and poetic. Rooted in craftsmanship and cultural storytelling, the space draws on natural materials and traditional Japanese artistry to create a serene, immersive environment. Bamboo structures are intricately woven with different types of raffia, while delicate Japanese washi paper, hand-painted and shaped into countless glowing lanterns, hangs overh

SDD25/17_04: Prada Beauty has launched a striking new pop-up concept at Dubai Mall, transforming the Fashion Catwalk area into a luxurious and playful Prada Beauty Picnic. This immersive activation invites visitors to explore the world of Prada Beauty in a fresh, experiential way, complete with a makeup station, a personalisation counter for bespoke touches, and a curated selection of exclusive products. It's a visually compelling space that blends high fashion aesthetics wit

SDD25/17_03: Wilson has launched a striking Dress Up pop-up shop in Shenzhen’s Vientiane World Time Square, transforming traditional retail into an immersive experience inspired by the form and feel of a tennis ball. The standout feature is a translucent dome structure that echoes the ball’s signature suture lines, guiding visitors through a fluid, design-led space. This architectural approach not only captures the essence of Wilson’s sporting heritage but also elevates the s

SDD25/17_02: Roger Vivier’s Un Air de Paris pop-up is a masterclass in experiential retail, transforming a shopping space into a portal to the romantic streets of Paris. Blending French architectural elegance with natural materials, the space is designed to immerse visitors in a sensory journey. Carved wall panels, vintage wallpaper, and soft, shifting light create a dreamlike environment where shoppers can wander through a modern interpretation of Parisian charm. This theatr

SDD25/16_05: Gisou, the cult beauty brand founded by Negin Mirsalehi, has expanded its pop-up presence to Miami, introducing a visually striking activation in the heart of the city’s Design District. Known for its honey-infused hair and beauty products, the brand has crafted a vibrant, immersive space inspired by the tropical energy of Miami and the Art Deco elegance that defines its architecture. This latest pop-up celebrates the launch of Gisou’s Tinted Honey-Infused Lip Oi